CLIENT COMPANY

A marketing agency needed to implement the new e-commerce for a wholesale battery distributor. Therefore, we have conducted market research that can provide all the answers needed to realize the online sale of wholesale batteries.

STARTING OBJECTIVES

Before we started with the development of the portal, therefore, we were approached for a survey of this market where the goal was to find the right information so that we would not just make decisions based on instinct, but data driven! Indeed,
online Big Data can help you make quick and practical decisions!

MARKET RESEARCH AND ACTIONABLE INSIGHTS

Through the study, therefore,
we investigated the market at 360 degrees.
 Specifically, we delved into some issues and answered specific questions:

  • How do customers search for batteries in large quantities online: what types of searches do they do? How frequently?
  • who are the different target customers, types of companies that are interested in buying batteries online in large quantities: how do they differ? What are they interested in and what are they talking about? Who are the main influencers?
  • Who are the maincompetitors and players: who sells batteries online? Who sells them wholesale and only to companies? How are they going about finding clients?
  • How are competitor websites structured: what does the e-commerce tree look like? How much traffic do they get and from what sources?

ACHIEVEMENTS FOR ONLINE WHOLESALE BATTERY SALES

To conclude: the findings served the client to better understand the competitive landscape and the agency to structure the e-commerce, content/site SEO, and marketing campaigns to grow visibility.

In addition, the data provided made it possible to devise new marketing and communication strategies entirely DATA DRIVEN!