CLIENT COMPANY

A marketing agency, a partner of ours, contacted us to evaluate the launch of a new division dedicated 100% to the organization of B2B events for companies and public administration. Therefore, we conducted a market survey that would enable the company to fully understand the target market and its characteristics.

STARTING OBJECTIVES

The goal of the survey was to understand what the Italian and local landscape of this market was:

  • How much and how companies seek these types of services online
  • What are the most searched types of events
  • Who the main competitors are and how they structure their offerings
  • What online channels they use and what are their strategies
  • Which market niche is left uncovered and which may be more interesting to attack.

Click here if you also want to learn more about these issues for your business!

MARKET RESEARCH AND ACTIONABLE INSIGHTS

The analysis uncovered several interesting insights. Having analyzed the market, it was possible to understand users’ interests, the most popular content, and the topics covered on social media by agencies organizing B2B events.

In addition, analyzing the positioning of the various players in the industry revealed many insights for improvement in terms of strategies to be adopted, especially on social networks, but also in terms of content and topics to be covered.

ACHIEVEMENTS

Bottom line: the survey revealed a highly fragmented market, with many small agencies ready to organize any type of event.

The strengths highlighted by each were very different, and a very interesting niche market indeed remained uncovered.