CLIENT COMPANY

The lithium battery market is undoubtedly growing and attracting more and more investment. So before structuring the business and marketing strategy, they contacted us for a Market X-Ray, an analysis of the lithium battery market.

A company that has been in the battery business for years was considering starting a new brand dedicated only to lithium in some high-growth niche areas.

STARTING OBJECTIVES

They wanted to understand:

  • What was the real economic value and volume of the lithium-ion battery market and what are the growth projections for the future;
  • What applications of lithium batteries were increasing in interest;
  • What were the main trends and what were customers’ issues with current batteries;
  • Who is currently selling custom lithium battery solutions, what is their market positioning, and what strengths/weaknesses do they focus on most.

MARKET RESEARCH AND ACTIONABLE INSIGHTS

After, then, analyzing the market with new trends and realizing that the demand for lithium-ion batteries was on the rise, we moved on to intercept conversations on various social through social listening tools.

This provided insight into what issues and problems were being mentioned and especially how much was being talked about online.

In addition, the main competing players in the market were identified, and through the survey it was possible to understand their strategies, strengths and weaknesses.

ACHIEVEMENTS

The survey was even more exploratory than usual.

It brought to light a great deal of data on the market and brought out a very large type of possible competitors–allowing, thus, to help the company choose the best angle of attack for the market. (And you want to know your angle of attack? Click here!)