CLIENT COMPANY

LEBA, a company in the field of aluminum cleaning (find out more at www.leba.it), wanted to specialize in a product niche to attack the market more forcefully, thereby refining its positioning.

Before taking a leap of faith, however, the company’s CEO contacted us to study the positioning of the competition.

STARTING GOALS:

Therefore, the primary purpose of the survey was to understand the aluminum cleaning market with a focus on competitors and specifically answer some questions:

  • Was there already someone who specialized in that kind of processing?
  • How was he promoting it?
  • Who else in your industry had chosen to differentiate themselves and how?

MARKET RESEARCH AND ACTIONABLE INSIGHTS

In order to obtain all relevant information to answer these questions, market research was conducted:

  • first, the characteristics of the market in which the company was positioned were explored, capturing the trends, themes and growth drivers driving the industry, with a focus on innovations;
  • Subsequently, we moved on tocompetitive analysis . Specifically:
    • going to study the strategic positioning of key competitors and players in the market,
    • what specialty they had,
    • their offerings in terms of products and services
    • best practices put in place and how they communicated to their customers.

RESULTS OBTAINED FOR MARKET POSITIONING

To conclude: the survey thus brought out other competitors with the same focus, confirming LEBA ‘s idea and thus prompting the company to revise and refine its strategy based on the new data obtained from the survey.