Market trends: 5 types of tools to study them
Let’s start with some questions that every entrepreneur, manager or freelancer should always ask themselves: [Leggi tutto]
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How to manage a reputation crisis with market research
You are prepared against all security emergencies, but how do you defend against reputational crises? [Leggi tutto]
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Business and Marketing Trend 2022: what the data tell us
As the famous futurologist Welsh said, to predict the future you don’t need a crystal [Leggi tutto]
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Market Intelligence tools: 8 types of software to discover data
You could have the best screwdriver in the world, but if you use it to [Leggi tutto]
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Perceived value: 5 Data Driven ways to increase the value of your offering
I’ll tell you what happened to me a few days ago. I was about to [Leggi tutto]
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Captivating headlines: 4 steps to write effective headlines using data
How many times have you flipped through a newspaper and read a headline that intrigued [Leggi tutto]
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Data Driven Business Model: building business models from data (+ 3 examples at the end!)
Everyone now knows the truth about the start-up world: 9 out of 10 fail in [Leggi tutto]
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4 Privacy news: what changes for market research with online Big Data
Consumers want control over their data back. Here are some statistics to prove it: 60 [Leggi tutto]
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Media Company Data Driven: creating content through Market Intelligence
Every company must become a “Media Company!” This phrase has been repeated so often in [Leggi tutto]
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Customer Centric: putting the customer at the center through Market Intelligence
The customer is always right! But is this really the case? When we talk about [Leggi tutto]
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How to increase business turnover by 33% by leveraging data?
How difficult is it to increase one’s turnover by 33%? If you consider this a [Leggi tutto]
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Data Driven Business Strategy: knowing the way to dominate your market
Data-driven business strategy ensures results Every entrepreneur or manager has a mission: to always achieve [Leggi tutto]
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Green Marketing: overcome the entrepreneur’s dilemma with Market Intelligence
Watchword: Sustainability! How many times do we hear it mentioned by so many people? In [Leggi tutto]
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Artificial intelligence and business: toward the new era of marketing
The potential is huge because that between artificial intelligence and business is a world still [Leggi tutto]
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Marketing and growth strategies: the role of data in successful companies
Online data makes a major contribution to business development All businesses aim to grow, but [Leggi tutto]
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How to use Google Trends: practical guide + bonus
We are often asked what is the basic tool for doing online market research. Our [Leggi tutto]
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What is Market Intelligence? Benefits and practical cases
Few companies know it thoroughly, and even fewer are using it on a daily basis [Leggi tutto]
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The importance of data in food marketing business strategies
That is why the use of data is critical for marketing strategies in the food [Leggi tutto]
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Market & Sales Intelligence: don’t use technicalities!
Psychologist and philosopher and communication expert Paul Watzlawick said,“You can’t not communicate!” We all, after [Leggi tutto]
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Marketing and Sales Intelligence: close sales negotiations through Data
If you are a salesperson-or if you are in any case involved in promoting your [Leggi tutto]
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Strategic and operational marketing: these are the differences
How do these two types of marketing differ When we talk about strategic marketing and [Leggi tutto]
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Market Intelligence definition: the 9 most used terms explained easy
You know that period in life when children, usually between the ages of 3 and [Leggi tutto]
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Here’s what strategic marketing is for and how to set it up
If you want your marketing campaigns to be incisive, you cannot do without this factor [Leggi tutto]
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Data management: what it is and how online data can help businesses
Learn what data management is all about and how big data can benefit business At [Leggi tutto]
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