CLIENT COMPANY

SIC-UP, a company operating in the maintenance industry, dealing with inspections and periodic maintenance of all lifting equipment, contacted us for preliminary market research regarding Brand positioning analysis.

STARTING GOALS:

The company’s primary objective was to know the position it held within its target market and to understand, in addition, that of its main competitors. Through market research, it was also possible to:

  • Understanding how to improve online presence
  • Setting a new strategy
  • Figure out how and where to invest future budget to find new clients

MARKET RESEARCH AND ACTIONABLE INSIGHTS

As in every Basic X-Ray, we studied:
  • The market in general lifting systems maintenance, discovering:
    • How people search online for maintenance services
    • What is changing in research, what topics are of most interest
    • What are the hot topics in the industry that people are talking about on social media, blogs, and forums
  • Target customers, i.e., designers and companies using lifting systems, discovering:
      • What blogs and newspapers read online
      • What topics and articles interest him most
  • The SIC-UP brand, to understand:
    • How visible the website is from search engines and whether it is visible for the most important keywords
    • If and how much is being talked about online
    • What are the results of social media engagement
  • Competition, finding out:
    • How the top 5 competitors are positioned in the market by supply and competitive advantage
    • What are competitors’ online strategies for reaching users, staying in touch and selling
    • How social media results compare.

THE RESULTS OBTAINED… IN THE WORDS OF THE CLIENT

Describing the results obtained with the words of the client, Daniele Ruoso: “I got to know Central Marketing Intelligence thanks to word of mouth and I immediately decided to start with the Basic Market X-Ray market research. The thing that struck me most when I first heard about the services of Central Marketing Intelligence was their professionalism. I decided to do the Basic Market X-Ray because my goal was to know the current position of my company and understand that of my main competitors. The Basic Market X-Ray actually gave me interesting information on how they are positioned compared to my competitors, the keywords to be used to better index the site and the social networks, how the competitors are moving and above all helped me to understand how and where to invest my future budget to find new customers. What they have discovered has exceeded my expectations, I am very satisfied, thanks to these data I am already planning web marketing actions. I will certainly contact CMI also for future investigations and I would like to recommend their services to other entrepreneurs, colleagues and suppliers!”