CLIENT COMPANY

A startup with a proprietary technology in the field of IoT contacted us as they wanted to understand which market was the most suitable for them to launch their business. To this end, we conducted a market analysis specifically for the IoT sector.

STARTING OBJECTIVES

The possible applications and markets were many: but, how to choose the most promising and how to evaluate the winning business model?

The company’s primary goal was to finally be able to answer this question, through studying and understanding the data so that it could choose its own positioning.

MARKET RESEARCH AND COLLECTED DATA

Therefore, we conducted Market X-Ray market research wanting to analyze possible existing markets and their characteristics. Specifically, it was therefore possible to:

  • Studying different sectors, being able to grasp the trends and innovations driving their growth
  • Identifying players already in the market, understanding their offerings and specializations
  • Understand how many and what, if any, were the main competitors
  • Identify potential target customers interested in the technology offered

Therefore, by investigating each market and analyzing each element of research, we brought to light threats and opportunities of each possible application of their technology.

In addition, it was also possible to identify target customer groups that could potentially be interested in the offered technology.

RESULTS OBTAINED FROM IOT MARKET ANALYSIS

In conclusion: the market survey brought out numerous points for improvement and points from which to develop business. He also confirmed interest in the startup’s patent, but refuted many of the initial assumptions … prompting the team to reflect on the choice of how to initialize the first tests.

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