CLIENT COMPANY

The one conducted was a very special study! We were, in fact, contacted by a Brand in the world of Arabian horses, among the most prestigious and expensive equine breeds, to conduct an analysis of its online presence and to identify which social channels are the most followed and capable of intercepting lovers of these spectacular animals .

STARTING OBJECTIVES

The primary objective of the study was toquantify the economic value of the online presence of a brand and its community . And also, to compare it with that of the top most influential accounts in the Arabian horse world.

MARKET RESEARCH AND COLLECTED DATA

After identifying the sites of the major Brands in the world of Arabian horses, we, therefore, structured our research so that we could get useful answers for the customer.

  • We started with the in-depth study of traffic to the Brand’s site and that of other identified competitors, so that we could define the market and compare the results. (To learn more, click here!)
  • Next, we analyzed the results obtained by the Brand account and the other sites from a social perspective, delving into their presence, content covered, and engagement obtained.
  • Finally, based on the data collected, we estimated the value of the target market, based on several indicators.

RESULTS OBTAINED FROM THE ANALYSIS OF THE BRAND’S ONLINE PRESENCE

To conclude: we were able to quantify the market for Arabian horses internationally, and were able to understand its user interest and great potential for future growth.

In fact, the results obtained from the survey conducted brought to light a truly amazing market! The brand in this way managed to understand the great potential of its site and business, becoming aware of the importance held within the target market, thanks to the results obtained on the various social channels.