CLIENT COMPANY

A leading Italian smartphone cover manufacturer was adopting a very aggressive social media strategy, with lots of posts published daily on Facebook, Instagram, and Twitter. We were contacted, therefore, to help them understand whether the strategy adopted was the right one through an online reputation analysis.

STARTING OBJECTIVES

The CEO wanted to understand whether or not this strategy, which required considerable economic and time resources, was successful.

  • What actual results was he achieving?
  • Were they succeeding in creating real word of mouth?

In particular, they wanted to understand whether or not the response of the target audience was positive to such a frequent publication–even comparing the results with more dangerous competitors.

MARKET RESEARCH AND COLLECTED DATA

In order to obtain useful answers to these questions, for this survey we used the tools:

  • Of listening to the network to understand what users actually thought of the brand
  • of analyzing the results of social accounts to understand how users responded with interest to the publishing strategies adopted. Specifically by looking at levels of engagement and reactions to individual content posted.

Therefore, this was a research study in which we combinedreputation analysis with marketing strategy evaluation.(Click here to learn more!)

RESULTS OBTAINED FROM ONLINE REPUTATION ANALYSIS

In conclusion: the survey revealed numerous actionable insights.

It also helped the company highlight its own spontaneous word-of-mouth and effective user engagement, comparing it with that of competitors and finding new strategies for improvement.