Social listening for the Telemedicine market
CLIENT COMPANY
We delved, on behalf of a client who contacted us, into the “telemedicine” market topic related to the possibility of seeing patients remotely through the Web. In the aftermath of the Pandemic from Covid19, the issue has become increasingly important, so we studied it through a Data Driven Advisory.
What is meant by “Data Driven Advisory”? It is Data Driven intensive consulting in which the first step is to ask the client questions to find useful information in real time and give immediate answers based on the data. Therefore, during the consultancy, the target market and competitive landscape are explored in depth, and online searches and user conversations are looked at in order to gain key insights.
STARTING OBJECTIVES
The primary objective of this Data Driven Advisory was to understand the level of knowledge and state of the art of competitors operating in this field:
- What projects are active to date in this area?
- How much is being talked about and what is the trend of interest in these applications looking like?
- Who is doing the most to launch new proposals?
COLLECTED DATA AND INSIGHTS
During the consultation, in order to provide useful answers and based on the data, real-time research was conducted: after careful analysis of the target market and trends of interest, the study focused mainly on On listening to the network. In fact, through social listening tools it was possible to understand the degree of user awareness and to understand what their sentiment was regarding telemedicine.
Thus, we were able to identify the hottest topics for this area, the perceptions of users, and thanks to the intercepted conversations we understood the real interest in this issue .
As a result of listening to the network, several projects and initiatives regarding telemedicine have also emerged, especially with the aim of raising awareness of this new way of visiting patients among potential clients.
ACHIEVEMENTS
Bottom line: the Data Driven consultancy brought to light numerous insights and insights through direct discussion with the client. In addition, the research conducted provided useful information for considering whether or not to enter this field–and more importantly, how to do so if so!
