CLIENT COMPANY

A marketing agency needed to find out how widespread the use of the Web was in Eastern European countries (and beyond). Specifically, they contacted us to learn more about and understand the prevalence of social networking in the countries under study.(Click here to learn more!)

STARTING OBJECTIVES

In order to understand the proposed topic, the company had asked us a series of very specific questions. Therefore, the goal was to answer the questions posed as helpfully as possible, including:

  • How many people use social media in different countries of interest?
  • Which social media are most important?
  • How many people search for local information about restaurants and stores online?
  • And how many seek this information via mobile?

The questions were innumerable…and some seemed really unanswerable!

MARKET RESEARCH AND COLLECTED DATA

Therefore, in order to get comprehensive answers in terms of data and insights, we developed a full-scale market research study. Specifically, we studied:

  • The level of interest in using social media in different countries,
  • The most important social media for users and the most used, including through various market reports and studies found online
  • Google searches: to understand how many people are interested in the topic, what they are looking for specifically, and how often.

RESULTS OBTAINED ON THE SPREAD OF SOCIAL NETWORKS

Putting together the countless sources and statistics on individual countries, we solved the case by giving the agency a comprehensive and comparative overview of how much and how people surf online in the countries surveyed.