CLIENT COMPANY

A marketing agency was bidding for an Italian high fashion brand. Before planning the strategy, he contacted us to get a clearer idea of the brand’s strengths and weaknesses through a reputation analysis. (Want to learn more? Click here!)

In fact, by knowing the company he was competing for better, he could have made a better proposal and, more importantly, based the proposed strategy on solid data.

STARTING OBJECTIVES

In order to help us in the development of the survey and to gain a greater understanding of the starting objectives, the company asked us very specific questions to answer about the Brand. Specifically, the company wanted to know:

  • How visible was the brand actually?
  • Were people talking about it online or not? And in what parts of the world?
  • What were people saying about the brand and what was the sentiment?

MARKET RESEARCH AND COLLECTED DATA

Based on these questions, we then designed a research study. It was really an investigation of the standard reputation, carried out with network listening tools.

In fact, to hit the target and delve deeper into the company’s topics of interest, we conducted social listening research aimed at understanding how much users were talking about the brand, in what ways (whether positively or negatively), and most importantly in what parts of the world the Brand was most mentioned.

RESULTS OBTAINED FROM REPUTATION ANALYSIS

To conclude: the results of the survey conducted and the actionable insights that emerged helped the agency learn more about the brand and were the basis for creative brainstorming.

Also, adding the results in the race pitch was an extra point in their favor!