PINKO: competitor analysis and comparison
CLIENT COMPANY
PINKO
, an Italian multinational luxury women’s wear company wanted to figure out how to improve its online marketing strategy to beat the competition. Therefore, we were contacted to conduct a network listening market research on competitor analysis.
STARTING OBJECTIVES
In fact, the company, in order to choose the best marketing strategies, wanted to understand:
- Which Brand was the most talked about
- Who had the best reputation
- Who was getting more online results among the competitors.
MARKET RESEARCH AND COLLECTED DATA
The study set up, therefore, was based on a real comparison between Brands, not only in terms of reputation, but also in terms of performance and consumer appreciation.
Therefore, to this end, our agents
used network listening
to identify the online visibility of the brand and its competitors, comparing the results obtained, the online channels where it was talked about, and the audience engagement rate.
To carry out this type of analysis, social listening tools were used to identify the key Brands, topics, and content most valued by customers and online users, and to understand, in addition, which Brand was the most well-known and talked about.
ACHIEVEMENTS
To conclude: the survey allowed for a particularly in-depth analysis of the competition and performance of the major players.
In addition, seeing its own results compared with those of competitors helped the company understand its strengths and weaknesses and identify directions for action, based on the data obtained.
