CLIENT COMPANY

An Italian multinational luxury women’s wear company wanted to launch a new product line that was very different from the usual, combining elegant and sporty styles. Therefore, we helped them by performing a market trend analysis. (Want to learn more? Click here!)

STARTING OBJECTIVES

Before making an investment of this magnitude and tying their brand to this type of line, the company asked us to intercept the trend and find out a number of things:

  • The trend originated in the U.S., but is it really coming to Europe?
  • What do female consumers in Italy think about this?
  • What competitors are already launching this kind of line? With what results?
  • And in the U.S., which marketing strategies have worked the most?

MARKET RESEARCH AND COLLECTED DATA

Therefore, we conducted a full-scale market research, deploying all available tools to be able to solve the case. Specifically we have:

  • used the tools of network listening to track who was talking about the topics of interest to the Brand,
  • Through tools, we tracked the
    research trends to find out the interest
     of users regarding the topics surveyed and other issues.
  • we, finally, intercepted the best practices adopted and studied the product lines, social accounts and websites of the
    competitors
    , in order to understand how to improve Brand communication and its angle of attack.

RESULTS OBTAINED FROM MARKET TREND ANALYSIS

In conclusion: the analysis carried out touched on all elements of interest to the Brand, bringing to light market trends and the most important aspects for consumers in Italy.

In addition, following the evolution of the trend allowed the company to launch the collection at the right time and promote it in the most appropriate way for our country.