Some tools can help you outline the ideal marketing plan for your goals.
In any business environment, the need for access to information emerging from big data is becoming increasingly clear.
Targeted actions such as market analysis andcompetitive analysis drawing on data available online are critical to developing your business.
But what are the means by which such important data can be accessed?
Of course, there are specific tools through which you can extract the information you need for your purposes. These tools are known as marketing tools.
If you are a business owner looking for advanced solutions for planning your marketing strategies, read on.
The key to finding your ideal clients is right here!
What is a marketing tool?
In any area of operation, man needs tools that make his actions easier, more precise, quicker and more effective.
Of course, the business world has a huge need for these kinds of tools, especially where the level of competitiveness is particularly high and difficult to scale, and this may be the case for you.
We at Central Marketing Intelligence thought we would tell you in this article on our blog about the best web marketing tools you could use right now to learn more about the needs of your typical customers and figure out how to intercept them.
But first of all, it is incumbent to understand exactly what a marketing tool is.
A marketing tool is nothing more than software that can provide useful information and simplify any kind of action aimed at improving a company’s productivity, such as developing a marketing project presentation in a structured manner or identifying a precise target of buyer personas.
These software take advantage of the large volume of data on the Web, thus on social media, sites, forums, databases, and various platforms in general.
Of course, these tools alone do not generate decisive benefits if those who use them do not have the skills to develop the right information and put it to work for your goals, which could be:
- The definition of a target customer base;
- The drafting of a marketing plan.
To take full advantage of them, it is advisable to train yourself or engage the services of a highly professionalmarket research agency.
By acting otherwise, the risk is not only to frustrate the work done, but even to draw wrong conclusions and consequently take actions that are counterproductive to the original goals.
Read also: Big data, what it is and who needs it from a business perspective
Here are three free marketing tools.
The Web, as you are well aware, is full of proposals and solutions that often promise excellent results with minimal effort and little expenditure of time and energy.
But the reality is that in this ocean you have to be good at distinguishing good tools from proverbial lure mirrors.
With this in mind, we would like to list the three main tools used in web marketing that can really provide you with useful and up-to-date information about your target audience.
These tools are available in free versions, obviously with limited feature availability compared to the paid versions.
Although their use for professional purposes requires specific skills, you could start using them right away at least to sense their potential.
We at Central Marketing Intelligence primarily use Semrush. This software allows you to enter any type of word or phrase in the search bar and get information about the monthly volume of searches people make on the web by typing those exact words.
In addition, this tool also makes available to you related searches against the one you entered and gives you a complete picture of what users associate with certain words or phrases.
Well, that gives you a sense of what goes through the minds of your ideal clients. But it is also very important to understand what they are curious about and what they talk about when they are online. This way you can better understand what you can do to attract them to your services or products.
To do this you can use a software called BuzzSumo.
This digital marketing tool allows you to list a service or product that you have an interest in letting people know about. In relation to what you write, the software shows the results (blog articles or pages) that get more interactions, comments and reactions.
So, in a nutshell, it reveals to you what people like to read when they search for your kind of product or service.
Once you understand this, you can make use of Similarweb, a tool where you can enter the exact URL of one of your competitor’s blog pages in the search bar, which you may have learned about through BuzzSumo.
This software will show you how many people visit this page in a month, how they get there, and other interesting statistics.
In short, a very good base from which to develop an effective strategy, right?
Read also: What is the advantage of digital data? Here’s who big data is for and why
How to exploit the full potential of marketing tools.
Logically, in order to take full advantage of these tools, which give you a broader view of your market and your customers, you cannot rely on chance and improvisation.
These tools give you access to data, it is true. But for them to become a real resource for you requires a very deep analysis of them.
That is why Data Analysis exists, and we at Central Marketing Intelligence have been operating in this context for several years.
Would you like to have a consultation with our team to define your entrepreneurial goals? This could be the decision that will change your view of business forever.
Our professionalism and expertise are at your disposal.
Contact us now!
P.S. We would like to provide you with one of our own creations, which can give you a better idea about the level of knowledge and awareness of your business!
Carry out CMI’s Data Strategy Check-Up now!
