Let’s find out which professionals can benefit from big data.
The use of big data for marketing or decision-making purposes is gaining momentum in a number of areas, and if you think that specific actions such as market analysis and competitive analysis are exclusive to large companies and multinational corporations, you are sadly mistaken.
In fact, even a medium-sized business and professional may decide that they want to leverage big data analytics to gain insights into their target market.
The fact that at our market research agency cases of figures such as these requesting our help are on the rise testifies to this trend.
After all, why would you rely solely on instinct and not take advantage of the most advanced tools?
Why make decisions from gut feelings and intuition without leveraging digital solutions?
The benefits of digitization– for those who are able to grasp its potential – are here, within everyone’s reach, and their potential is truly enormous!
We at Central Marketing Intelligence have worked with companies of different sizes operating in completely different industries, for news outlets and national TV networks.
In light of the data from our studies, we have identified a few categories in particular that should not forgo big data analysis in their market research.
Make yourself comfortable and read on!
Business leaders.
Managers working at structured companies such as multinational corporations need up-to-date information from a variety of sources.
Indeed, the decisions inherent in the business strategies that these people must make require a decidedly high level of insight to limit errors.
Big data analytics for these professionals are also critical because they go a long way toward making marketing campaigns more effective.
Another very important aspect that emerges from data studies and that plays to an executive’s advantage is that related to the company’s reputation and approval rating of the products or services it delivers.
As you can well understand, access to this data is crucial for those who have such a burden of responsibility on their shoulders and cannot afford mistakes.
Imagine how much easier your task would be if you could have all the information you need to make important decisions!
Small entrepreneurs.
These heroes of our times have a tremendous need for big data, especially in a time of trouble like the one we are experiencing.
If you are one of them, in order to think about growing in your business, the use of data is critical.
In fact, in the absence of resources, digital data is the key to gaining control of your target industry and interpreting all the social and economic changes happening around you.
This is the only way a small reality can think of entrusting its rebirth after such a difficult post-pandemic period, in which traveling without a compass is riskier than ever.
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Freelancers.
This category of entrepreneurs/employees is one of the ones that is experiencing the most increase in actions geared toward data analysis as a function of their own growth.
We at Central Marketing Intelligence are often contacted by various professionals such as doctors, dentists, lawyers, architects, and engineers who want to know data about their markets.
These are often professionals who already have a workflow of importance-and this may also be the case for you-but nevertheless they wish to have at their disposal a volume of information and certain data in order to refine their service and gain additional market space.
Investors.
Well, yes. They, too, are among those categories of professionals who need the most data at their disposal in order to carry out this activity effectively.
In fact, in order to move with maximum awareness based on what are the global trends in the markets, institutional investors or business angels need to have data on their side indicating which sectors are most competitive or growing.
The great power of big data is precisely that it provides insight into the evolutions of each industry in real time so that certain opportunities can be exploited first and certain risks avoided.
If you are an investor, you absolutely cannot deprive yourself of this opportunity.
Start-ups and new businesses.
In such cases, having access to the information that arises from big data provides a solid foundation to get going.
Nowadays, if you have a new business idea, you have to budget for the fact that someone has already implemented it (perhaps on the other side of the world) or otherwise found the solution to the needs you are aiming to meet.
Thanks to big data, it is possible to find out who this someone is, how he or she achieved results, and the extent of those results. This is a great advantage in being able to outline your strategy in starting a business.
Data in hand, in fact, it is possible to figure out which and how many people to target, what needs to be met, and then define an ideal business model.
Read also: Data analyst vs data scientist: these are the differences and peculiarities of each figure
In conclusion.
In short, in order to attempt to predict future events, the most detailed knowledge possible of the past and present is imperative.
Analyzing and interpreting data is critical today, regardless of your profession or the industry you work in.
Of course, it is not possible to do it on your own if you do not have the right skills, and that is why we at Central Marketing Intelligence make ourselves available for advice at any time.
In addition, we have designed a training course for all those who want to acquire big data skills, which you can find in our CMI Academy.
Before we say goodbye, we would like to provide you with a very interesting tool that can give you an accurate idea of your level of business knowledge.
We invite you to take our Data Strategy Check-Up!
