Here’s how search results help you understand what’s happening around you.
Can you imagine what your life would be like if you had the ability to predict the future?
Such a power is most likely on many people’s wish list, but for a manager or entrepreneur who has to make important decisions all the time, it would constitute a real divine touch.
Unfortunately, outside the world of fairy tales, the gift of knowing with certainty the future evolution of markets and people’s needs is not granted to anyone. But there are several tools at your disposal for in-depth analysis of the dynamics around you.
Making use of accurate marketanalysis andcompetitive analysis through the study of online data today is the most reliable method of delineating the actual scenarios of a given industry and enabling those leading a company to adopt the most productive stratagems.
And do you know who produces the most reliable data to leverage to access the information you need?
Let’s see it now!
Why do online searches provide the most relevant results for businesses?
Since we talked about powers in the introductory phase, it is worth pointing out that although you cannot realistically possess the ability to know in advance the moves that will guarantee your business a shining future, you can harness a power of others to ensure that your strategies are based on as reliable a foundation as possible.
We are of course talking about the superpower of the web!
Think about it for a moment. All the information you need to understand what is happening in the world is at your fingertips, and it is the people themselves who give it to you through their actions.
In particular, Google searches lay bare all people’s needs, doubts, and thoughts and are a reliable indicator of user trends and behaviors not only online but also offline.
And this reliability comes from an obvious fact supported by several scientific and psychological studies: the Internet is the only place where people are always sincere! This is the naked reality.
In fact unlike opinion polls, where the presence of an interviewer or other people around conditions responses and pushes to give the ones that are more aligned with the trend of the moment rather than the real ones, when a user is alone in front of his pc or cell phone and interacts with the Google search bar he loses any kind of filter.
Read also: Big Data & Privacy concerns: here’s the deal
It is at this point that people really express what they think, that they open up completely without fear of judgment, and that they provide the network with clear and reliable signals about what their needs are in terms of both products and services.
Of course, this kind of information is worth its weight in gold to you.
But how can you access them?
How to do a targeted search on Google Trends.
One way to take a look at trends emerging from Google’s stored data is certainly to resort to a free tool that the California-based company makes available to users: Google Trends.
Taking advantage of this tool is the first step if you want to know what topics, services, or products people search for most assiduously and to a greater extent in a specific geographic area, but it also helps you to compare trends current with past ones and monitor changes in the topics being researched over months or years.
In fact, with Google Trends you can learn about the extent of searches made on the search engine, the ways in which people express themselves to obtain information (thus what terms they use), why they turn to the web (information or purchase a good), and many other things.
Cross-searching in particular allows you to come into possession of very useful information with a view to business planning and marketing strategies, as this tool allows you to compare different types of searches over a range of time of your choice.
Based on the search dynamics that emerge from observing the results, you can hypothesize what might happen to a given market in the next month.
How? For example, comparing the volumes of searches made during the same period in the previous year, noting people’s use of words compared to the past, or the index of interest and liking for a brand or product type.
Beware though!
Having access to a tool does not automatically coincide with obtaining the results it can potentially guarantee.
Read also: Market research, what it is and what are the differences with marketing research
In the case of Google Trends we are talking about an elementary level of data knowledge, but if you want to take advantage of the huge amount of information on the web, contextualize it within a specific segment and analyze it thoroughly to Get clear, useful and reliable answers you cannot think of doing without the services of a data analysis professional.
And that’s where we at Central Marketing Intelligence come in!
Do you want advanced search on the topics users are looking for? Rely on CMI!
Our market research agency was founded several years ago with the goal of providing entrepreneurs and managers like you with a unique service in Italy for quality and reliability in the study of big data.
To do this, we have developed several methods that are functional for different goals and make use of the best software on the market. Coupled with the very high level of specialization in the study of data that characterizes our team members, these means allow us to analyze each individual situation and transform the data into winning strategies for our clients.
Do you therefore wish to go all the way and have the online data bring the result of scoring an X on the treasure map?
Contact us now for a consultation!
