Let’s find out together how to get the most out of the data available online
In any sphere of operation, even more so in the business world, it is essential to have as much control as possible over the dynamics that surround us and influence our activities.
If you are an entrepreneur, manager or hold an executive position, you will surely know this: knowledge of the environment around your business is crucial to proper business setup and effective marketing strategy.
What you may not know, however, is how to succeed in making this kind of knowledge a standard process.
In short, what to do to take advantage of it right away.
Right?
At Central Marketing Intelligence, we have worked with companies in various industries in this very area, conducting market research and competitive analysis for them.
We were able to convey to hundreds of entrepreneurs and managers a very important concept that is too often underestimated: to achieve full control of your business, you need constant monitoring of your online data.
Read right: constant.
Herein lies the whole difference.
Researching data and information online is the foundation of a winning business
While we do not know what industry you operate in, we are confident that in moving your business forward you place planning and strategy at the center.
Let’s face it: if you don’t know where you need to go, you’ll never get there.
This you certainly know as well.
Nevertheless, it is possible that you may never have included as part of your company’s processes the conduct of amarket analysis orcompetitor analysis.
Many people move in this way, but we both know the truth.
A classical approach to this type of action nowadays is no longer a guarantee of results.
It is easy to understand the reasons for this.
While market surveys used to rely on sample surveys and questionnaires submitted to customers, things have changed in the modern era.
For many years now, the Web has taken over the lives of people, and therefore businesses. This has made a great opportunity available to those whose role is to plan marketing strategies: to have access to an enormous amount of reliable, up-to-date data.
Read also: Business intelligence: what it is and when it can make a difference
Do you know why?
This data is generated by millions of people who interact online every second and leave a trace of their thoughts and emotions. Getting hold of this data means having accurate references on current trends and people’s needs.
Do you understand how great this opportunity is?
Of course, research conducted through big data analysis is not enough to outline scenarios and act accordingly with accurate moves: to do so requires contextualization and analysis.
This is not a job that can be improvised; rather, it requires highly experienced figures, and this is where the fun comes.
Study and analysis of research brings the real results
How do you feel about the idea of having access to what millions of people think about a particular product or service and knowing their needs and concerns?
You may feel thrilled as a good-looking fanatic in front of a book that reveals the secret of eternal youth.
In fact, on the Internet people display a sincerity that is difficult to find in other areas of life: reactions and comments on social media, reviews on portals, and confessions on forums are just some of the examples of this behavioral pattern.
This factor substantively corroborates the online data, but returning to the metaphor of the book, are you sure you would be able to read its contents if you opened it?
There is one thing you need to know about this.
One small detail.
It is written in Sanskrit!
Since, to a layman in this field, big data looks like text similar to ancient scripture, in order to use the information to your advantage, it is essential that professionals find it, and more importantly analyze it.
The reason is simple: you need to be able to extract the right data and functional to your goals.
Our market research agency does just that, and in order to obtain the most relevant information for our clients we use a very specific method, which has so far ensured amazing results.
Always up-to-date data: the key to the success of the CMI method
The basis of the CMI method is listening, not only to the network but first and foremost to the customer.
If you want to make the data “actionable,” it is critically important to understand what the priorities and goals are in each case so that a targeted action plan can be developed.
Therefore, we proceed to search for useful online data to isolate specific segments of the market in order to analyze them in a comprehensive way.
There is one service in this that has earned us the trust and esteem of so many of our clients: reporting, which includes timely guidance on concrete actions.
Because online data mirrors the ever-changing trends and dynamics of markets, our service shows absolute effectiveness when planned on a regular basis.
Performing market research and competitive monitoring on an ongoing basis will allow you to stay constantly updated and act ahead of others.
In conclusion
Start planning your next actions now by harnessing the power of big data!
We at Central Marketing Intelligence are here to give you the secrets you’ve always wanted access to.
Contact us for a consultation!
