Listening to the network is basic to devising effective business strategies
Monitoring the network and knowing how to listen to the voice of your potential customers is a basic prerequisite for success in business in the new millennium.
Since the Internet finally took flight, the world as we knew it has ceased to exist, and man has begun to take greater advantage of the many benefits of the Web.
For many entrepreneurs and business leaders, listening to and constantly monitoring the network has become the key to success.
Find out why.
How do you keep track of the network
Whenever you, like any other person, interact with the network through a computer or smartphone, you are in fact creating a set of data, which is bound to remain online for a long time.
A like to a post on a social network, a review of a product on Amazon, a Google search, and even a simple time spent on a web page are all actions that are stored in a huge virtual ledger and add up to an infinite amount of online data.
This kind of data, generated from every click and every online behavior of people, is called big data, and it is the key to keeping tabs on the Web.
Nowadays, companies that want to have reliable references in order to plan successful marketing campaigns and develop business strategies rely on marketanalysis andcompetitive analysis that rely solely on big data.
This kind of data is the only one that can show up-to-date evidence on market trends, ratings of products, services and companies, and many other aspects.
One of the great advantages of market research conducted on online data is its reliability: it is scientifically proven, in fact, that on the web people are much more sincere and tend to express their real thoughts about anything, unlike in front of a physical interlocutor.
Read also: Competitor monitoring: how to do it and why it could be your trump card
Whereas in the past companies could only rely on sample market surveys, in which respondents often lied or otherwise did not answer interviewers’ questions with absolute sincerity, now things have changed.
The results of these surveys, conducted on online data, are always up-to-date and related to a target audience that is selected prior to the research. Hence the ability to constantly keep an eye on the Web, which is basically nothing more than an extension of the real world.
Why it is important to pay attention to what is happening online
If you have a responsible role within a company, you will certainly be aware that when planning business strategies and advertising campaigns, it is crucial to minimize the error threshold.
The slightest smear can cost dearly in relation to theappeal of a brand or to a product’s level of liking, and if every time you are about to hit the “Enter” button on a marketing campaign you find yourself sweating and a thousand doubts assail you, chances are you are jumping the gun.
By acting without reliable references you are encountering the unknown: once you make the jump, you may find water as well as you may impact on rocks.
You understand well that such a scenario cannot lead anywhere.
Why act this way then, when you are fortunate enough to live in a time in history when everything you need to make good decisions is right in front of you?
Yes, right there. In the net!
That magical parallel world where everyone now takes refuge to express their thoughts, to buy anything, to look for a place to eat or go on vacation.
There is a real treasure in there just waiting for you to dig it up. Inside you will find all the information about:
- Who are your typical customers;
- What their problems you could solve with your services or products;
- What are your competitors ‘ strategies that are proving successful;
- What communication strategies your target clientele shows appreciation for;
- And many other aspects.
By relying on amarket research agency like ours, with the expertise of the best data analysis professionals, the use of the best software on the market, and a proven and super effective method, you can achieve all your goals.
The CMI method for network monitoring
Knowing how to search for information on the Web in the right way, focusing only on the information that really interests you, and reading it in the right way is not a task for everyone.
Turning data into useful information for strategy development requires strong technical skills and highly complex professional tools.
But that is not all.
Before knowing how to listen to the network, in fact, it is essential to know how to listen to one’s customers, and you will agree on this as well.
Read also: Research as a Service: the benefits of CMI solutions.
We at Central Marketing Intelligence know very well how central the role of the customer is, which is why in our method the first step is to listen to him, to understand his wishes, fears and ideas.
Once the goals have been defined, we take action with some in-depth research and analysis of the data, finalizing the process by writing a report that provides the client with a set of actionable insights to drive home the result.
In conclusion
Would you like to take advantage of the CMI method as early as today?
Don’t waste time and kick off network monitoring to better plan your next business actions.
