What a company’s reputation means to network users
If you’re a business owner, you’ve surely heard this phrase: “It doesn’t matter whether people talk good or bad about you. Just as long as you talk about them.”
It is undoubtedly one of those maxims that anyone, at least once in their life, has heard uttered.
However, when an entrepreneur hears bad things about his company or products, he certainly does not jump for joy, not least because a good reputation is essential for any kind of business to yield results.
Now more than ever, since a company’s reputation spreads not only by word of mouth, but especially on the Web, it is most important to pay close attention to this aspect.
What is Brand Reputation and why is it important
When we talk about Brand Reputation, we mean the characterization of a company’s or brand’s identity by public opinion, which identifies it and ranks it within a target industry depending on factors such as:
- his image;
- his fame;
- Its ability to stand out from the competition;
- The quality of its services or products.
Although people attribute 25 percent of a company’s market value to digital reputation, in reality, the reputation a brand enjoys on the Web has a much higher value.
For several years now, the Internet has taken a leading role in people’s lives, and consequently the business world has had to adapt to this trend as well.
The web is literally flooded with actions that have to do with Brand Reputation: reviews on sites and social networks, reactions to marketing campaigns for example, are very explicit indicators of the index of approval towards a company.
Since it takes a very long time on the web to establish a good reputation, but it only takes a moment to compromise it and bring it down, it becomes crucial for a company to devote proper importance to this indicator.
Read also: Web Monitoring: why it is important for small and large businesses
How can you control and take care of your Brand Reputation without exposing it to these kinds of risks?
Let’s see it now!
How to keep track of Brand Reputation
One of the most common mistakes companies make is to confront their online reputation exclusively when problems arise.
In fact, one should never wait for a certain corporate move-such as the launch of an advertising campaign or a new product-to initiate a reputational crisis, but one should set up a management of this aspect that is active on a permanent basis.
Since people’s opinion is very important, a company should rely on a’market research agency to monitor through the big data all evolutions of the trend of its industry, its potential customers’ opinions about competitors’ products, their needs regarding a particular problem, and many other aspects.
Having market research and competitive analysis carried out on a regular basis-and not just when problem situations arise-allows a company to better plan every move, while also aiming to improve its Brand Reputation.
Indeed, thanks to the information that emerges from online data analysis, it is possible to act with the thoughts of one’s buyer personas in mind at that precise historical moment, thus averting the risk of receiving negative feedback and criticism.
On the other hand, if one of your customers chooses to trust you, it would be fair of you to reward them with this kind of attitude.
If you produce a new model of a product that has been successful, you will find it easier to win new customers and consolidate old ones by retaining or improving in that product the features that people have enjoyed and by limiting any defects.
Conversely, by not listening to the network and proceeding to launch a new product without taking the voice of customers into consideration in the slightest, you would seriously risk flopping and jeopardizing your reputation.
That’s why you should set up a Brand Reputation Monitoring strategy that keeps you constantly updated on the common opinion about your company.
Read also: How to calculate the ROI of an investment for your business
Our method for monitoring Brand Reputation
At Central Marketing Intelligence, we at Central Marketing Intelligence, through targeted market analysis and competitor analysis, have already helped hundreds of companies improve their decision-making processes in the area of Marketing Strategy, resulting in an audit of corporate reputation.
These aspects, in fact, are very much intertwined, and in order for them to go hand in hand toward success, it is important for you to rely on an agency to make them available to you:
- excelled professional skills;
- High-level operational tools;
- A safe and reliable method.
To ensure constant monitoring of your Brand Reputation, we bring all these features to bear and put them at the service of your goals, making it easy for you to do so with detailed reports.
With an up-to-date and precise plan of action, you will always be able to act with the right knowledge, strong in what the voice of the web says.
In conclusion
Do you wish to keep your company’s Brand Reputation level high at all times?
Rely on Central Marketing Intelligence!
Contact us to request a consultation with our experts!
