Communicate with your customers starting with data analysis. Here’s why to do it (and the best strategies)
If you are looking for advice on the best B2B communication strategies, we suggest that you first start with some data in hand so that you can better plan and monitor your communication strategies (and stand a great chance of getting excellent results).
Let’s imagine that your goals are to reach the best customers, get more leads and be more visible than your competitors.
To achieve these goals, however, you need to leverage the feelings of your target clientele: don’t see them as a collection of soulless companies, see them as a collection of people, because that’s exactly what they are.
Your customers are entrepreneurs just like you; they have needs, preferences and, indeed, feelings.
So to plan B2B communication strategies you need to understand what the people you want to attract want, how and where they express themselves, so you can work on trust.
How to do it? Thanks to market research based on Marketing Intelligence, which allows you to obtain certain, measurable online data that can be used right away to study the best strategies.
Why choose Marketing Intelligence for B2B communication strategies?
Let’s pick up on a concept: even if yours is a B2B company, your customers are people just like you. And they behave in a humane way.
What do they do when they have doubts or needs that affect their work? They Google the answer.
And what do they do when they want to rely on suppliers, consultants, or more generally get resources for their companies?
They Google the most reliable or already know who to contact because, during research regarding concerns and needs they have already figured out who can help them achieve the goals they aspire to and who cannot (or has remained in the shadows).
Before even planning a communication strategy, you should study Google to learn the following information:
- who are your target customers
- what they need
- what are their preferences
- What they love about your company and your competitors and what, on the other hand, they dislike
- Where they look for information (thus which platforms they rely on, including social)
- Which people they consider influential
- what your competitors’ communication strategies are, which ones work and which ones don’t
By “studying Google” we don’t mean taking a general peek, sifting through various sites here and there and drawing conclusions… because these conclusions would first of all be incomplete (it’s not like you can scan thousands of sites) and secondly distorted by your thinking!
Read also: B2B content marketing best practices: a guide to planning the right strategy for you
The Marketing Intelligence , the method adopted by us at CMI, employs the use of powerful software that allows us to discover any useful information found online about your customers and competitors.
With detailed reports(interactive market reports or comprehensive market research), we can return you vital data to devise profitable communication strategies based on the desires of your target clientele.
5 reasons to choose Marketing Intelligence for your B2B communication strategy
We discussed this topic here: “ B2B market analysis: 5 reasons why you shouldn’t do without it “, but we want to summarize the 5 points that you can explore further by going to read the above article.
Here, below, are the main reasons why you should choose to rely on Marketing Intelligence for your B2B strategies:
- You get inside your customers’ heads, understand what they want and adapt to their needs.
- You widen the circle of your customer base, even reaching latent demand.
- You stand out from the competition (because a completemarket analysis always includescompetitor analysis, so you can discover strategies, strengths and weaknesses!).
- Invest in advertising consciously, without wasting time and monetary resources but increasing ROI.
- You are always prepared about industry trends and innovations.
Now that you know where to start with your communication strategies, let’s go over what are the best tactics to get to the hearts and minds of your customers!
Read also: B2B digital marketing: devising successful online strategies from your customers’ needs
The best B2B communication strategies
We’ve told you where to find the data on which to base your strategies–but which strategies should you choose to better reach your target customers?
Here are which ones should never be missing from your marketing plan:
- LinkedIn profile: if your customers use it (and they probably do, but you’ll find that out withmarket analysis) optimize it, keep it active, enlarge your circle, and use it to showcase your company’s strengths.
- Social networks: find out which ones your typical clientele hangs out on and post only content that answers their questions and concerns.
- Website: fundamental to having a great online presence, it must be rich in clear, useful and SEO-optimized content.
- Corporate blog: use it to write useful content based on the questions customers ask, to improve brand awareness , and to build trust with customers.
- Newsletters: use them not only for marketing but also for the same purposes as the blog.
- Landing page, to be used to promote news and particular products/services you want to focus on.
- Live chat, to immediately answer questions from potential customers.
- Presence on Industry Directories (DirectIndustry, specific sites) to be found by your target audience, with a description that highlights your differentiating positioning.
Always remember to write or have written original and useful content for your clients and to draft or commission editorial calendars based on the data we return to you with market research!
Want more information and receive a free consultation on B2B market analysis?
Contact us now: we are at your disposal!
DO YOU WANT TO MAKE ACCURATE AND TARGETED DECISIONS, INTERCEPT NEW CUSTOMERS AND INCREASE BUSINESS PROFITS?
FILL OUT THE FORM AND REQUEST A CONSULTATION
One of our Big Data for Business experts will contact you in the next few hours.
