How to get the information you need to understand how and where web shopping moves.
The world of the Internet has long since begun to influence the way we live and continues to change our habits in various areas, often facilitating many actions and speeding them up significantly.
One of the unanimously acknowledged conveniences of the web is undoubtedly that of being able to shop while sitting at your PC or on the couch in front of your tablet or smartphone, with the ability to vary across different platforms.
I imagine that you have also purchased products on ebay or Amazon at least once, so you understand what we are talking about!
But have you ever thought of digging deeper into the world of e-commerce and what’s behind it?
Online sales: a growing industry.
For some time now, many people have preferred to use the Web to make purchases of all kinds, and the 2020 pandemic has only exacerbated this trend, but it had been growing for several years.
According to some market researches, it is estimated that in 2020 the e-commerce business volume was around a figure of more than 30 billion euros. These are crazy figures, and on first glances one might think that the influence of the health emergency on these numbers was exorbitant, but if one goes to analyze the previous year’s revenue figures one finds that the growth was “only” 5 billion.
This says a lot about the fact that this area had already been launched for some time and that Covid 19 merely gave more gas to a running machine.
In Italy, a fairly traditionalist country, many new realities have sprung up along these lines (in some cases with innovative products to be commercialized) and many existing ones have adapted to the trend and benefited enormously, because most likely those who thought of them took into account the competitive analysis, which enabled them to understand how to position themselves to succeed in this business model.
B2B, dropshipping and retail are all models that have worked and allowed many businesses, even small ones, to carve out their own space in the market. But which industries close the most online sales?
Read also: Statistics and data science for business: what they are good for and what prospects they offer you
Best-selling products online: some examples.
In Italy over the past year, online sales data have been found to show which branches of commerce have seen the greatest flow. Logically, data regarding both trendy and niche products can be developed taking into account various parameters.
For example, if we consider which sectors showed a greater increase in turnover than last year, we find on the podium
1. the Food sector,
2. electronics and
3. clothing.
But if, for example, we were interested in who developed a higher volume of sales during the year, without considering the increase in sales, the best-selling products online were:
1. electronics
2. clothing
3. publishing.
If we analyze the data on a percentage basis and want to know which sectors had a higher percentage of sales than the previous year, we find other differences as the ranking is led by:
1. Food
2. Home living
3. Beauty sector.
Now, this article cannot be a detailed report, but we can add that there has been a general increase in some categories, such as gardening products, housewares, pet products, sports equipment, and some types of services (courses and consulting for example).
How to capture online sales data to improve your business.
Well, you’ll no doubt be thrilled to know that for any kind of business there are so many possibilities for monitoring, studying and analyzing data about general or detailed trends, but you may be wondering: how do I get hold of the information I’m interested in?
Doing so requires professional software to mine Big Data online and the skills to correlate this data, turning it into key information and strategic actions.
In fact, there are several software programs that can sift through useful information to set a trend on the best-selling products online as well as to understand which of your competitors are generating more traffic than you and why. Some of them are Semrush, Google Ads and Similarweb.
But of course, it is not enough to have access to data if you lack the skills to dissect those that are useful to the cause and analyze them, but more importantly, to define a winning strategy that will yield concrete results.
After all, it is not enough to buy a Ferrari to become a Formula 1 World Champion!
Performing amarket analysis is not exactly like counting from 1 to 10. In order to operate knowledgeably and functionally toward a goal, which could be to climb the online best-selling product rankings, it is necessary to rely on those who deal with big data for a living.
That is why turning to amarket research agency is the most appropriate way if you want to turn your business around.
Read also: Business turnover classes: how to use them to target the right customers
In conclusion.
Working with data is the mission of Central Marketing Intelligence, acompany that has been in this field foryears and uses all the tools and knowledge necessary to ensure what every business owner would like to have on his or her hands: a strategy that works.
If you want to take stock of your current business and figure out how to improve it, conduct our Data Strategy Check-Up .
