Find out how to learn about what dominates the U.S. platform market and how to take advantage of it.
Selling on Amazon is an activity that many third-party sellers undertake, in many cases convinced that given the extraordinary power of this site and the immense amount of users browsing its pages it can be an easy way to carve out a space for themselves.
Too bad there is then nothing easy in the facts, not least because there are a huge number of stores and vendors who rely on Jeff Bezos’ giant to expand their reach and gain a more prominent place in the market.
But what makes the difference between a seller that makes big numbers on Amazon and one that trudges along? Well, certainly the use of market analysis and competitive analysis marks a groove between the two in terms of the weapons at their disposal to be competitive.
But let’s get a good understanding of what we are talking about.
Understanding what sells best on Amazon.
If you are a user who wants to know what the best selling items on Amazon to satisfy a simple curiosity or because you are thinking of making a purchase and want to see if that particular item holds a good place in the Amazon sales ranking, the site itself highlights these features with constantly updated lists.
These updates have such a regular cadence that it is always possible to tell for sure which books, toys, household appliances or clothing items win the highest user approval. But of course if you wanted to go into detail because as a salesperson you would want to figure out if one of your competitors, who sells similar products to yours, is doing your numbers you are not able to tell from these rankings.
To figure out what to sell on Amazon you should first understand whether your industry is popular or niche use, but more importantly have a clear picture of the battlefield in which you are going to war with so many other soldiers like you. What does this mean? That a competitor analysis can undoubtedly let you know whether within the Amazon space your products can be found in a thousand other stores or ten.
Beware, do not think that if the market is already stocked with products similar to yours you are destined to starve! There are many tools to improve your product and generate sales.
How? Let’s find out in the next chapter.
Here’s how to make sure that the best-selling items on Amazon include yours.
Everything you need to have metrics on which to base your Amazon sales strategy is obtainable from a number of tools that operate within market research. The purpose of this research is to find as much data as possible, analyze it, and figure out how to use the resulting information to your advantage.
This type of analysis can be exploited for a thousand different purposes, not only to monitor the best-selling products on the Internet, but in the specifics of Amazon it is especially necessary:
- Understand what words and expressions users use to search articles and product categories;
- Find out what your competitors are writing in their headlines and product sheets;
- Identify the best vendors in your industry and understand how they operate;
- Study the best strategies and apply them to your work;
- Optimize the content of sales pages and product sheets.
You may be wondering how it is possible to get all this information. It is quite normal to have misgivings asdata analysis is definitely not the most basic process in the world. Except, of course, for the specialists in the field, who deal with data collection and study on a daily basis and have the knowledge and tools suitable for working in any field.
Read also: Statistics and data science for business: what they are good for and what prospects they offer you
Here’s why CMI can help you sell more on Amazon
In case you are maturing the idea of open an online store and take advantage of Amazon to develop a volume of sales on this site or in case you have already done so but are not seeing great results, and you want to understand how to get the best performance for your business, turn to a’market research agency is certainly a step that can help you make a difference.
Central marketing Intelligence is a company dedicated to helping its clients research and analyze data with a view to winning strategies and converting them into results with up-to-date tools and techniques. Analyzing the data that a company needs to understand how to move so as not to remain at the mercy of events and create the conditions for a thriving business is our main purpose.
The first step you might take to realistically understand whether you are in control of your business is really simple.
Click here to run our Data Strategy Check-Up and get the lowdown in minutes. You too harness the power of data to know exactly what to do and when it pays to do it. Never before has having the map of the territory been so indispensable to moving deftly through the pitfalls of digital markets, and we at CMI have made exactly this our strength.
Book your Data Strategy Check-Up now!
