Here’s how to do it if you’re looking for guidelines for selling (successfully) on Amazon.
So many try and apply strategies to sell on Amazon, but only the best win the challenge. In fact, instead of the term “best,” we should use “informed,” because that is exactly how it works.
Winning strategies for trading on Jeff Bezos’ platform have a data-based, or data-driven, approach. Only those who start from market research know the right paths to take to grow.
And here’s where we at CMI come in with a leg up: with our Amazon market analysis reports, we can provide you with the right information so you can act with knowledge.
For example, thanks to advanced software (using artificial intelligence algorithms) we can find out how trends are changing in a specific industry or market niche, what people are looking for when they want to buy a product, the best-selling products on Amazon For your industry and more!
But what can you figure out with market analysis? Why are they essential to your sales strategies?
In the next few lines we will first answer these questions and then (yes, of course we’ll get to it!) tell you about the best strategy you can adopt to make yourself successful.
Read also: Amazon market analysis: 3 reasons to choose CMI solutions
Do you want strategies for selling on Amazon? Wait! First you need to get some very specific information.
Do you want to set up a strategy by feel, a bit haphazardly, based on general best practices and then applied with the ideas that go through your head in the moment? Okay, but don’t hope for success, either on Amazon or other platforms.
Thinking about starting an online (as well as offline) sales strategy without knowing what is going on in your market is a real killer of your investment.
If you’re going to throw money-which will end up in the pockets of those who have a lot more than you-go ahead, we won’t stop you. But if you do NOT want to play Russian roulette with your own money then you need to know:
- what you search on Google and Amazon. No, one is not enough for you because a large percentage of people search from Google and then go to Amazon;
- who buys in your industry: men, women, with what characteristics + the buyer personas (the customer-types) who buy your products on Amazon;
- what products are bought most in your industry and with what variations;
- how many sellers operate on Amazon and with what kind of logistics (FBA, FBM, Amazon) + how much their strategy costs;
- the average, maximum and minimum prices of products similar or equal to yours (and the revenue they generate monthly).
Does getting this information seem impossible?
Then it means you don’t know how to use market research software and/or have never seen – or requested – one of our Amazon market analysis reports!
Here you will find an example of an interactive report-open it whenever you want and have fun perusing it!
Okay, once you have the information you needed, you can start setting up your strategies for selling on Amazon.
Where to start in order to sell on Amazon? Here are the cardinal points of a tactic as solid as a Menhir.
We imagine that you have already requested our customized market research.
Here you are, with your nice, neat, interactive report ready to give you all the information you want. You can consult it, examine it to the core, and set filters wherever you like.
It’s all yours and you can do whatever you want with it (except burn it, because fortunately it’s not paper). But we know you want to use it to sell successfully on Amazon, so here’s what decisions you should consult it for:
- The formula with which to sell: would it be better to use Amazon’s logistics (FBA) by paying FBA fees or manage your storefront yourself? The answer depends on factors such as product margins, competition, and thus customer choices (spoiler: consumers usually prefer FBA, so sold by a retailer and shipped by Amazon, or directly products sold by Amazon).
- The type of products to be sold based on the research and preferences of the target audience. Yes, the report can tell you that and more.
- What words to use for product sheets in order to successfully intercept searches.
In this article we cannot tell you how to apply your sales strategy in detail or give you examples that fit everyone (because no, they don’t fit everyone), but now you know the cardinal points on which you must base your personal method.
Read also: Amazon market research & tools: the dashboard you don’t have to do without
Want to get a report right away that gives you the answer for your strategies?
Then contact us now to ask about our Amazon market research and/or read all the details by clicking here: you will find an explanation video, reasons why you should choose this report, and reviews from those who have already used it!
Abolish strategies based on intuition… choose the awareness that online Big Data gives you!
