How do these two types of marketing differ
When we talk about strategic marketing and operational marketing, it is possible to think of them as two separate and distinct activities.
While there are substantial differences between these two types of marketing, it should be made clear that within a serious and well-structured business strategy both play an equally important and interrelated role.
Since both are important and must be used in combination, let’s go over their characteristics and highlight their differences.
What is strategic marketing
As can be easily guessed, strategic marketing consists of developing a strategy by which profit can be generated.
It is, therefore, work aimed at giving value to a company and making it more authoritative in the eyes of potential customers.
Such a marketing strategy is adopted with the goal of achieving tangible long-term results, and actions such as market research andcompetitor analysis are used to aid its success.
Monitoring market trends and the needs that people manifest lies at the heart of this type of marketing, and today, fortunately, it is possible to have reliable and up-to-date information on these aspects.
The Web, in fact, has now gained a prominent role in people’s lives, who interface with it all the time and leave a huge amount of data within it.
It is hardly a mystery that the majority of the world’s population is constantly active online and uses the net to fulfill various needs.
Read also: Why management considers big data so important (and why you should too)
The consequence of this well-established trend is that all actions performed by users on the Web generate data, which are immediately stored.
Every time you perform a Google search, comment on a social media post, purchase a product on Amazon, and even when you move from one page to another, you are generating data that adds to the data created by hundreds of millions of people.
This data can be used by companies to do strategic marketing.
Thanks to them, for example, it is possible to learn about people’s opinions of particular products, the merits they praise and the flaws they complain about, and to understand which communication models are most effective at a given time.
What is operational marketing
Operational marketing is the practical implementation of strategic marketing.
If the latter can be compared to a headquarters that studies the moves to be executed, operational marketing corresponds to the actual action in the field.
In light of the results that emerge from market analysis andcompetitive analysis, an operational marketing strategy should be planned that takes into account the objectives to be achieved.
Based on this information, it is possible to define:
- The budget to invest;
- The distribution channels to be used;
- the price range;
- The manner of proposal;
- the type of communication.
As you can easily guess, for both models to work well, the people involved in them should work in total synergy, as one activity is closely related to the other.
There is one common aspect between these two activities, and that is related to the role of data.
Whether for long-term planning or more immediate action such as a product launch or the development of an advertising campaign, the valuable information gleaned from big data analysis holds vital importance.
Of course, in order to carry out a business marketing effort that leverages data, it is essential that the data be analyzed by people with certain professional skills and the best research tools.
If you want to use the power of online data to your advantage in planning such a marketing strategy, you should turn to amarket research agency.
Read also: Brand reputation monitoring: does “as long as it’s talked about” really apply on the web?
How to plan marketing strategies in an informed way
Any entrepreneur or executive would like to know in advance whether or not one of his decisions or investments will bring results.
With the cooperation of an agency like Central Marketing Intelligence, a very close hypothesis would no longer be just an abstract design.
If you have grown tired of going into avoidable risks and want to finally base your marketing efforts on a structured plan, be guided by the certainty that only big data can provide.
By turning to us, you will find a team of experienced and knowledgeable people who will listen to you and understand what your main goals are. Indeed, it is through listening to the client that we are able to devise the most effective research and data analysis strategy.
Once the study phase is completed, we also provide a detailed and accurate report, which includes a very useful to-do list for the client to turn analytical results into concrete actions.
In conclusion
Careful and constant monitoring of online data is the key to charting a safe course on your business map.
How about starting to do it right now?
Contact us now for a free consultation with our experts!
