Social media listening and monitoring: 7 practical applications in the enterprise

Network listening applied to your business: practical examples.

Are you looking forward to getting all the information you seek about market research based on Social media listening and monitoring?

You can’t wait to start listening to what’s happening online in your industry, can you?

Are you running out of steam and would you like to know right away what people think of that product of yours, or rather find out if there is any weakness in your competitors that you can exploit immediately to your advantage?

So many questions… The first piece of good news is that you have come to the right place. The second is that although this is a potentially vast topic with a thousand facets, you can really get all the answers you are looking for.

Let’s start now!

Before choosing software that allows you to listen to the network and launch into indiscriminate listening, my advice is to stop and reason and plan your next steps.

To get it right and avoid going astray, after hundreds of projects, I can assure you that the best thing to do is to follow a simple 4-step path:

1. Who
2. What
3. As
4. When

Your network listening activity from now on will always go through this path.

Today we will focus precisely on the first point, the WHO : who needs network listening?

Why is it important to know who are the people in your company who need to listen to the network?

Social media listening is not an end in itself, and more importantly, it is of no use if you keep the information to yourself.

Your company is made up of professional figures or, rather, people who need to have clear data in order to work at their best and be even more professional!

Everyone must be an active part of the process, otherwise (trust me) you risk throwing money to the wind.

But who are these people? Who needs network listening?

As you will discover, there are indeed many applications for this activity which, as a result, is useful to different figures within the company.

Let us look, specifically, at these 7 figures and their applications of social media listening and monitoring.

Read also: The 9 points to consider when choosing the right Web Listening Tools

1) Marketing manager.

The marketing manager uses social listening to make decisions about future marketing strategies and campaigns, to evaluate the image returns from his activities, and to keep tabs on competitors’ campaigns.

Well yes, listening to the network is essential for in-depth and constant competitor analysis!

2) Social media manager.

The social media manager needs to listen to the network and find inspiration to:

• the editorial plan
• one’s daily activities (such as choosing hashtags to use, the types of images most shared that people like, the most read articles, etc.)
• identify key influencers
• interact with the community

3) Customer Service.

Customer service applies listening to the network to keep track of and respond to everyone who writes messages to the company, has a problem, can become a sales opportunity.

4) Corporate management.

Corporate management uses social media listening and monitoring to assess the health of the company and its products and services, to avoid reputation crises, to learn about market trends, and to monitor competitors.

5) The sales department.

Social listening also serves sales and agents who can use the data obtained from listening to gain greater awareness about two crucial aspects of sales:

1. what customers like and dislike
2. the strengths and weaknesses of the competition

6) Product development and innovation department.

The product development and innovation department needs market research with social listening to get insights and ideas regarding how to improve products and services and how to stay up-to-date on industry innovations.

7) Your business analyst.

Last but not least, the business analyst can also gain important benefits from listening to the network. In fact, he will be able to get other data to analyze along with those concerning sales, customers, costs, and so on!

Read also: Social marketing listening: listening to the network to enhance your marketing activities

In conclusion

Of course, you may not necessarily want to involve all of these figures. It depends on how your company is organized and what you think is most important.

But what you just read clearly shows you how a network listening project customized for your business reality can really add value at multiple levels, providing multiple figures (from c-level to operational resources) with the correct practical tools to To improve the performance of their industry.

Would you like to get more information about this and understand, in detail, what we can do for your business?

Contact us now-we are here to help you!