Hello, I am Agent 007 and on this page, I will tell you about our 360° market investigation method, the Market X-Ray.
We named it that way because our aim is to X-ray your market and help you get an overview of what’s happening around you.
How is it structured? It’s divided into 4 main areas, further broken down into sub-areas, to give you a picture of your situation.
To simplify it even further, in the end, we graphically summarize your results in a diagram similar to the one on the right: the more colored the slices, the better your results!
Market and trends
How trends are changing and what are the hot topics, how aware is the market demand
Target Customers
What target customers search, read and think about, how easy they are to reach online, what they write online
Competitors
How competitive is your market, what do customers think of your competitors
Your brand
How visible your company is online, what your reputation is and how you are reaching customers online
Things around you are changing, even at this moment. New technologies and startups are emerging. People are getting interested in new topics and are facing new problems. Thankfully, today we can capture these changes in real time!
The objective of this area is to provide answers to your market-related questions, such as:
This point is simple: we help you better understand your customers. How? Instead of interviewing them, we observe them in their natural habitat.
We listen to what they talk about on social media to understand what they think and which social platforms they prefer. We discover which blogs and newspapers they read, and which influencers they follow, understanding which articles they enjoy reading the most.
In short, the questions we help you answer are:
Accepting it is not easy, but unfortunately, you cannot control everything. You can control the so-called “Owned Media”, which is your website, your social channels, and so on. However, you have no power over all the “Earned Media”, which is everything that is written and commented about you!
People search for words related to you on Google and post reviews, posts, and articles mentioning you… often speaking well, but sometimes a bit less!
In this third area of the Market X-Ray, we help you understand:
Up until a few years ago, your competitors had their shutters down in front of you on the same street. Today they can be anywhere, in any part of the world, and can attack you in ways you can’t even imagine.
Many companies prefer not to see them and pretend nothing is happening, but they can’t complain later when the competitor is ten steps ahead!
This area of market investigation aims to help you answer questions such as:
We start with a real “interrogation“, in which you tell us what you already know and what you would like to find out more.
First we have to put on your shoes and start chewing on how your field works.
The method is structured, but investigations may change depending on your sector
We meet to pass on everything we have learned: we present the information we have gathered and our suggestions.
DO YOU WANT TO MAKE ACCURATE AND TARGETED DECISIONS, INTERCEPT NEW CUSTOMERS AND INCREASE BUSINESS PROFITS?
One of our Big Data for Business experts will contact you in the next few hours.
