Statistical methods for market research
What are the statistical methods for analyzing data collected during market research? Most market surveys, [Leggi tutto]
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Business plan for ecommerce: start selling online driven by data
Where to start to make a really useful Business Plan for your e-commerce? Forget pages [Leggi tutto]
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Marketing and Market Research: without the Data you waste 60% of your budget
The behind the scenes of online marketing: without market research and reliable data, much of [Leggi tutto]
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Social customer care: give your customer service superpowers
With market analysis based on listening to your network you enhance your customer service (and [Leggi tutto]
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Corporate web reputation: 7 reasons why you can’t help but monitor who is talking about you online
Social listening and web reputation: why listening to the network helps you keep your reputation [Leggi tutto]
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Web marketing strategies do NOT work (if you don’t start with data)
Do you think digital marketing doesn’t work? Then you never started from social listening! More [Leggi tutto]
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The 9 points to consider when choosing the right Web Listening Tools
Questions to ask yourself before choosing web listening tools for your business (foolproof!). Today I [Leggi tutto]
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How to launch a new product in the market without taking a leap of faith
Launching a new product on the market? Forget the questionnaires and dedicate yourself to listening [Leggi tutto]
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What tools to use for competitor market analysis?
The perfect tools for top-notch competitor analysis. Today your competitors are not just those four [Leggi tutto]
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Web Reputation Analysis: steps to study who is talking about you online and how
How to conduct an online Web Reputation Analysis in a simple, optimal… And able to [Leggi tutto]
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How to get started with Web listening (and why a Twitter search isn’t enough for you)
Do you know that a Twitter search is not enough for you to do web [Leggi tutto]
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Social listening: what it is and why you should listen to the network
What social listening is and what role it plays, an indispensable process for every company. [Leggi tutto]
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The 4 steps to using network listening software
How network listening software works and how to use it. Network listening software are all [Leggi tutto]
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Social marketing listening: listening to the network to enhance your marketing activities
Social listening to benefit your company’s marketing activities. One of the main reasons whylistening to [Leggi tutto]
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Social Listening Best Practices: how to get started and not get it wrong
Tips for great network listening. Want to start listening to what’s happening online in your [Leggi tutto]
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Competitor analysis: here’s what you can find out about your competitors (and why it helps you rout them)
What information we can uncover with competitive analysis and why it is a key process [Leggi tutto]
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Brand listening: why and how to listen to those who talk about your company
What brand social listening is, what it can do for you, and why you should [Leggi tutto]
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Qualitative research in marketing: definition and difference with quantitative research
What is qualitative research in marketing and how does it differ from quantitative research. Market [Leggi tutto]
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Study of your target market: what it is and why it is essential to your company’s success
What is the target market and why its study is critical to your business plan. [Leggi tutto]
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Online market research VS surveys and interviews: we have a winner!
Better online market research with Big Data analytics or surveys and interviews? In a challenge [Leggi tutto]
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All the benefits of market research in the apparel industry
Market research is critical (even) for apparel and fashion companies. Here’s why. What do different [Leggi tutto]
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Statistical sample used in market research: here’s why it is now obsolete
Using a statistical sample for market research can mislead companies. As you may know, traditional [Leggi tutto]
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How to do market research with Google Trends (but beware of DIY!).
Doing market surveys with Google? Of course you can, indeed: you must! But DIY can [Leggi tutto]
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How much does market research cost? Prices and methods of the best market surveys
Are you wondering what the prices of market research are? Here is everything you should [Leggi tutto]
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