Marketing and Market Research: without the Data you waste 60% of your budget

The behind the scenes of online marketing: without market research and reliable data, much of your budget ends up in the pockets of the big web giants.

Did you know that a former Facebook senior manager revealed that 87 percent of companies get more than half of their advertising budgets ripped off by the big web giants?

So yes: without the proper strategies, marketing is worse than playing a game of poker blindfolded. The various Facebook, Google, etc. are ruthless.

It’s not over: about 60 percent of what you invest on advertising is literally given away to Zuckerberg, Bezos and co. because it doesn’t bring any results. And judging from their bank accounts, I don’t think they need this gift as well, do they?

Do you feel frustrated, or worse, literally furious? Anyone would be. Yet, like everyone else, you cannot give up the Web for your adv strategies.

Don’t worry, you are not trapped, because the solution to get out of this vicious cycle is to leverage market research for your marketing strategies.

I’m not asking how much you invest in trying to optimize your advertising strategies. Probably a lot, in terms of time and money!

You may have even happened to give up weekends or stay late at night in an effort to study the perfect move, the one that allows you to balance your budget and achieve the results you set out to achieve.

Yet I’m sorry to tell you that in all likelihood you are among that 87 percent of companies that get screwed out of 60 percent of their marketing budgets by web giants. Like at the Poker table, they always have an ace more than you.

The much-loved Facebook, Google and company are actually your worst enemy.

Some money-sucking machines that you have to put a leash on right away if you don’t want them to run you into the ground.

After also being at the mercy of this perverse game for years, I had begun to suspect that there was something shady behind it. A chat with a former Facebook senior manager (who chose to remain anonymous) confirmed my suspicions.

In the next few minutes I will reveal to you the grand plot of these giants and why every passing moment you are gambling your money. You will understand that nothing is lost but you must take immediate countermeasures.

Can you hear that ticking? It is not the sound of the hands but the sound of your money going unnecessarily into the pockets of Mark (Facebook) and all his friends.

Run for cover!

Read also: How to get started with Web listening (and why a Twitter search isn’t enough for you)

Facebook and Google are like a beautiful Las Vegas casino that you think you can walk into and walk out a rich man. But.

They make you believe that the chances of winning are endless, that playing is super easy and you only need to start with a few pennies, in fact they even give you the welcome bonus!

Who would ever leave such an idyllic world? You start pointing the first few hands and slowly lose track of time (and how much you have already spent).

The only thing you think about is to keep playing, because maybe the next hand will be the good one.

Companies that invest in advertising do the same: the more they invest in social networks, the more they will invest in the future to try to get more and more.

What do I mean?

That as time has gone on, in the minds of marketers the idea that they MUST use these giants to acquire customers has become more and more inescapable.

Being forced to use online advertising or making the most of it without giving away your money? Choose the latter!

As I said this is a good and right thing. Today it is unthinkable to ignore them and not use them. This is an unprecedented opportunity that must be taken advantage of because it brings results.

But-there is a BUT as big as a house. You cannot afford to use these giants without knowing the rules they are forcing you to play by and without arming yourself with the proper anti-crisis and anti-cheating systems.

Social media have the upper hand.

Today you have to deal with tools that are both a cross and a delight in your success. And that they make you play by complicated and unfair rules that only they know and that as obvious are to your disadvantage.

Rules that force companies to literally throw more than 60 percent of their marketing budget to the wind each year (as research by Proxima Group attests).

And if you think that on average a company invests about 5 to 10 percent of its revenue in digital marketing, losing 60 percent of it means getting screwed out of between 3 and 6 percent of its revenue.

Doing two quick calculations in mind, if a medium-sized company makes a minimum of 50 million a year… That means it is losing between 1.5M and 3 MILLION each year!

I honestly don’t like getting ripped off, and I guess you don’t either. Especially when it is hard-earned money. Money that you should use to reach more customers and increase your revenue (not burn it at the game).

But there is good news.

If you understand what new rules you are forced to play by and who the forces on the field are, you can stop losing money and you will always have the winning play in your hand.

Listening to the network helps you stop being a victim of the legalized online ad scam!

In order for your money and time not to end up in the clutches of the big players like Google and Facebook, you need to stretch your ears and listen to what people are saying, using the very data obtained from market research as a tool.

You cannot allow what people say about you to slip away ignored. This is an unprecedented wealth of information.

If you know what people are saying, you can succeed in creating more accurate messages. You will then be able to be more engaging and Facebook will reward you.

Mark (Facebook) is not dumb, if you give him a good message he promotes it left and right and even saves you money. But you have to give them the right material.

If, on the other hand, you don’t know what people are saying about you, your competitors, and your market-how can you create something engaging and effective? How can you respond at the time when you need it most?

Read also: Social listening: what it is and why you can’t do without it today

The information you can access today is greater than what the CIA had just a few decades ago.

And if you forgot you are talking to a 007 of the web. A digital agent whose sole job is to ferret out this information for you.

My mission is to make the Web a safer place. A place where companies like yours can take advantage of opportunities without having to worry about risks.

As you have realized, investing online is indispensable but highly dangerous . It only takes a moment to screw up the work of years. The Web can destroy you in an instant.

What I am about to reveal to you is the only possible system to avoid getting into these pitfalls. And I’m not just saying that. I spent years banging my head about these issues until I discovered something.

All of the world’s biggest brands had one strategy in common: they all had bomb-proof defense systems.

That was how they got around the rules I told you about. Remember that the bigger a brand is, the greater the risks it exposes itself to and the better the systems must be devised.

What these defense systems are I’ll explain right now.

Be careful though!

For an anti-crisis system to really work, two basic things are needed:

• Software capable of intercepting conversations, properly set up and configured by professionals.
• Specific skills in listening to the network to translate software results into effective actions.

Without these tools, you can kiss your growth goals goodbye.

Market research software and network listening skills: essential for understanding what your customers need

Using advanced software that can intercept all conversations worldwide across the entire web is the first place to start if you don’t want to lose 60 percent of your investment.

In recent years, really powerful tools have been developed precisely to give companies the ability to defend themselves against the ever-increasing power of the Web against them.

Software alone, however, is not enough.

It must be properly set up, that is, it must listen to the right things in the right way. It seems like a small thing, but it makes all the difference between investing in something that works and throwing your money to the wind.

The secret of the world’s largest companies is just that: they know HOW to listen to the network.

In Italy this expertise was completely lacking before our arrival.

There are very good marketing agencies… But marketing is one thing; it is another to set up a defense system so that you are no longer a victim of such abuse.

We need professional and specialized network listeners who know the tricks and have the sensitivity to understand what and how to listen.

Unlike agencies, here at Central Marketing Intelligence all our energies are focused on listening to the network.

We study and keep abreast of new technologies, the evolution of social channels, and the dynamics of reputation crises, combining marketing and market research to perfection.

Our mission is to make sure that you no longer have to gamble with your money.

Over the years we have tested and used hundreds of software, becoming partners with the best. And we have developed a unique sensitivity in turning these tools into a real anti-crisis system.

That’s why today we can offer you the same systems used by the world’s biggest brands, with the best expertise to make them effective. Plus the possibility of being followed in Italian (without calling the American support on duty for every problem).

If before today you had never heard of these things or were only partially interested in them, you were more than justified.

But now is the time for change: contact us and we will help you with all our strength!

Read also: Social marketing listening: listening to the network to enhance your marketing activities

Here’s how your online marketing will change after contacting us

If your ads target the right people with a message that manages to interest and engage them, the music changes.

In this case you are helping social networks, ad networks and search engines in their purpose, which is to have quality material that their users like, lots of clicks and lots of traffic.

And so they will help you in turn, showing your ad to a much larger number of people at a much lower cost!

What’s more, the same people will share your content for free,increasing its visibility and creating a positive virtuous circle for everyone.

All marketers who have figured it out sweat seven shirts to achieve this idyllic situation… Few, however, really succeed, and especially very few succeed systematically.

That is, the fluke happens where the social media manager has the bright idea and publishes a post or video that goes viral in seconds, leading to the brand being cited among the success stories of the year.

It can happen, just as it can happen to win even large amounts of money on slot machines!

But if you don’t have a system in place to make this become systematic-or at least very frequent-in the long run, the losses will outweigh the gains made randomly.

This system is having in place a method of constantly listening to the network.

There are three main reasons for this:

1. if you intercept who is talking about a certain topic you can figure out who they are, where they are, and which channels are easiest to reach them with, without throwing away thousands on the wrong channels.
2. If you listen to those people as they express themselves in their own words, sharing their thoughts and problems, you can learn a great deal about what they think and what they want to hear.
3. If you got something wrong in the first two points, you can find out right away and not when you have spent even the last penny, and you can course-correct as you go along.

What are you doing? Are you still standing there with your hands out?

No more waiting, especially now that you know the solution to one of your biggest problems!

DO YOU WANT TO MAKE ACCURATE AND TARGETED DECISIONS, INTERCEPT NEW CUSTOMERS AND INCREASE BUSINESS PROFITS?

FILL OUT THE FORM AND REQUEST A CONSULTATION

One of our Big Data for Business experts will contact you in the next few hours.