Market research institutes? 5 reasons to choose Central Marketing Intelligence

CMI is the perfect solution for you if you are looking for market analysis companies. 

Market research is the starting point for any business and corporate marketing strategy. We can’t hide it: if a company wants to grow, succeed and outperform the competition, only market research institutes can provide it with reliable data to enable it to make profitable decisions.

Are you looking for the right company among the countless market research agencies in Italy?

It is certainly very difficult for you to make a choice, considering that this is a key decision for your business… So today we want to explain why you should choose Central Marketing Intelligence (you can also call us CMI) as your trusted market research agency.

It may seem like a biased article? Probably, yet we suggest you read the next 5 points, in which we explain in detail what we do and why you should contact us specifically. 

1) No surveys, no interviews, but an avalanche of online Big Data meticulously analyzed to provide you with unequivocal data.

You know the classic survey and market research companies that conduct interviews, focus groups, and, indeed, surveys to one or more samples of people?

Here, we are not like that.

Our method consists of web listening , literally “listening to the web,” or the interception and analysis of Big data online . This means that our work consists of finding and analyzing a mass of data from the web, naturally concerning your target and target market.

Market analysis conducted by intercepting Big Data online allows us to hear the opinions of hundreds or thousands of people at the same time. These people can be your competitors and, clearly, your potential customers.

2) We intercept data from sources where hundreds of thousands of people express themselves. Yes, just your target customers.

Conducting surveys, interviews and Focus Groups would not allow us to hear what all (or most) of the people around your target market have to say.

In addition, classical methods can provide uncertain, often unreliable results because they involve listening to a statistical sample… A group of people who at that moment can falsify, mask, minimize what is their real thinking.

What we do is, instead, intercept a large amount of public data from channels on which your target customers (and even your competitors) express themselves.

Here are some examples:

• Google Trends, Google Search Console and other useful tools that Google provides us with
• Social media and Twitter
• Online forums, blogs and newspapers
• Google results pages and Google Ads
• Amazon

And many other sources. 

Our market analyses involve the use of powerful software and tools that enable us to conduct unbiased, unchallengeable and actionable research… Understood as usable by companies to make beneficial moves for their business. 

Read also: Market research & marketing: 5 (vital) data you could get today

3) CMI market surveys are objective and irrefutable. 

Many companies think they can conduct market analysis on their own, without relying on market research institutes. Then they bitterly regret it. 

How come?

Because conducting truly useful and unbiased online market research requires the use of sophisticated tools.

We are talking about software and tools that we have to interrogate with specific algorithms so that they return appropriate and useful answers for that particular analysis.

These answers are based on the interception of a large amount of online data, so they are unbiased and proven. 

Those thinking about “do-it-yourself,” perhaps take a look at Google Trends, do some Google searches, explore here and there on Google results pages and competitor sites… But it will never be able to analyze millions of data at once like software does.  

The answers of those who think they can do market analysis on their own will always be approximate, conditioned by their opinion, and consequently unusable for making sound decisions. 

Better to think about the usefulness and quality of the survey rather than savings.

4) Our market research is for all budgets.

Are you curious about the price of market research? Actually the cost depends on many factors, including your budget. 

Do you have limited budget to devote to the survey? Then we will first tell you whether it is feasible to research and get the answers you seek, and if the research is feasible, we will focus on the areas most useful for your goals. 

For example, we can focus onanalyzing the competition and your brand, without dwelling too much on hard-to-find data.

If, on the other hand, your budget is substantial, we can do market research that touches on many areas and explores a wide variety of sources, including those that are less accessible and inescapable only from complex, paid software. 

Whatever goal you have, we will plan an ad hocmarket survey so that you can achieve it.

We also offer suggestions that you can apply to your next business strategies. 

Read also: Market research for marketing decisions: here’s why it’s essential for your business

5) When we present market research, we accompany it with suggestions and information regarding marketing and business strategies you might adopt. 

All market research has its own objectives, which usually relate back to marketing decisions vital to the company’s successful performance.

Our work does not stop withmarket analysis and presentation of results. When we show you the results of the survey, we will also provide you with useful advice regarding the business strategies you should adopt to achieve your goals.

We don’t just present you with papers or a file! Everything will be accompanied by an explanation and suggestions for your company based on the results of the market research.

Do you want to know what we can do for you based on your needs?

Contact us now to book a free initial consultation . We’re as curious, perhaps as you are, about how we can help your business achieve its goals!