Market research agency? We are the 007, that’s why!

CMI: the actionable market research agency.

If you are looking for a market research agency, we recommend that you set a goal: look for a company that can provide you with real actionable data.  

You might think that selecting the right agency is a really difficult task…. Indeed, online there are so many ads and so many results that you may feel as if you are swimming in an aquarium chock-full of fish, aiming to find the unreachable goldfish.

In fact, you’ve already found the perfect market research agency for you: it’s actually Central Marketing Intelligence, which you can friendly call CMI!

But why are we called the 007s of market research and, more importantly, what is actionable market research?

Central Marketing Intelligence: 007s among market research firms.

We do not know if, in the past, you have requested market research before or if this is the first time.

So many of our clients have always made one of the following moves (or both) before finding us at CMI:

1. they decided to go DIY, so they googled data without being able to get anything out of it;
2. they went to amarket analysis agency they chose by feel, getting sheets with a set of data and information to read and interpret.

In short, they obtained information that they did not know at all how to use to their advantage.

Then they found us at CMI, who did not stop at promises but brought them actionable market research.

But what does “actionable market research” mean?

It means that we investigate the Web on your behalf, as if we were secret agents (hence the nickname 007!), to go find out information that you can translate into action .

Our goal is to help you get real results. And we really do, providing you with all the data you need to take action.

Why are CMI surveys different from classical market research?

What we do during our market analysis is not simply look up data on the web, print reports and present you with a bundle of papers capable only of confusing you.

We at CMI go to study the Web in depth, from different perspectives and points of view, so that you can identify the data that is really useful for your business.

Specifically, we use software, tools, and algorithms to analyze Big Data, select only the useful ones, and organize them clearly and functionally for your purpose.

That way you will not be looking at an indecipherable set of data, but rather at understandable charts full of information and suggestions about the behaviors you should adopt to improve your business.

Our actionable market research firm analyzes several categories of Big Data online. Here are, below, which ones:

• interest trends
• research volumes
• data on Amazon
• social media, blogs and forums
• competition

Find out, in the next paragraphs, the details about these categories of Big Data.

Survey of Trends of Interest by our market analysis company.

If you wanted to do this kind of investigation, you could go to Google Trend and search for the information you are interested in.

In fact, this is what everyone does through a free tool, but the results depend on how you conduct the survey. We at CMI use innovative and advanced tools to understand related topics by comparing them, extracting data and processing them through software.

Much more emerges from this analysis in addition to trends and correlations.

For example-and this you will read is really just one example of what we can know about trends-what we can scientifically and accurately determine is seasonality.

For several themes related to the main one, we can figure out which months of the year there was an increase in certain trends (over a 15-year time span).

This analysis allows us to get a much clearer picture and more actionable data than what we would get without using the software.

With the goal of enabling you to target the right messages at the right time, we can figure out which topics are most sought after at any time of the year. 

We can also identify new technologies, new products and more, i so that you can stay up to date with the latest industry trends. 

Search volumes: how much is a topic of peculiar interest to your company searched online?

Search volume is a metric that tells us how many times a month users search for a particular keyword.

As you can well imagine, these users are your current and potential customers, and search volumes are indispensable data to understand how you should move forward and what you should do to make better money .

Our actionable market research does not give you as a result a simple table regarding the volume of various online searches.

We at CMI perform an analysis of all keywords and their variants (through algorithms we have developed specifically) so that you can understand everything that people want to find.

For example, we can answer these and many other questions:

• How many people are looking for a price?
• How many users are searching for a product?
• Within those searches are there related products?
• Which products are most relevant in your market (and therefore which ones to push the most)?
• What products are less known (and how should you go about it)?
• Which products should be highlighted most prominently in marketing messages (and how to do so)?
• What are the most visible competitors and brands, so what is the Google visibility share in your industry?

The answers to these questions enable you to consciously establish your Business goals and study marketing strategies that are significantly better than those you have been using up to this point.

Analyze Amazon to understand how to move in this market.

If you have an Amazon storefront or are thinking of opening one, we can extract all user searches related to your area of interest and group them using dedicated software.

From this work we can understand:

• which products have the most searches (and how much this number is worth) compared to others;
• How much Brand’s research weighs. We can then understand whether people know which brand they want to buy for a particular product category. Knowing this information allows you to make sound decisions about how you should go about positioning yourself and how to promote your products;
• The quantities of a single product purchased by users. That information allows you to choose whether to sell a single product or think about Bundling.

And so much more.

Improving your Amazon strategy certainly benefits your business, but don’t forget your reputation (and that of your competitors) both on and off the web.

Survey social media, blogs, and forums to understand what people are talking about online.

We at CMI use special software that scans these channels alone, i.e., social, blogs and forums, so as to intercept all mentions.

Be careful, however: our skill lies inproperly instructing the software. Writing the code to find the right mentions also takes days.

Therefore, our goal is to take only what is useful and discard all the noise so that the investigation makes sense and is really actionable .

What can we understand from the large number of useful data extracted and analyzed by the software? The information we get depends mainly on your company’s needs, but here are a few examples:

• We can reveal to you what the most searched topics are, the variations in interest at different times of the year, how positively or negatively people talk about certain topics.
• We have the ability to show you what people think about well-identified topics depending on brands, products, competitors.
• We can find both opinions about competitors and opinions about your brand regarding specific issues in order to improve, for example, certain products.
• We get information regarding what users write about one of your products manifesting a problem, and you can take appropriate action to resolve this.

Having this and other information available to you allows you both to improve your goals and products, and to write content, talk better with your customers… And change your strategy overnight as if you had talked to thousands and thousands of people, satisfied, dissatisfied or maybe just curious.

Competitive analysis: fundamental in market research.

What is presented in classic market research is a short sheet showing what competitors are, what they sell, what features the site has, and a few other pieces of information.

With an investigation of online Big Data we go to scientifically study competitors and their visibility .

We can see what emerges from the first search results, so we understand what types of results emerge when a customer searches for that topic.

That’s not all: we can also see who among your competitors have similar research to yours .

For each competitor we go to see how visible it is on Google, how many keywords lead to the site. We realize that there are competitors who rank on a few thousand keywords, others many fewer.

Let’s also see what the site results are, without just having a beauty contest to determine who has the most beautiful site.

Turning to social, we can figure out among your competitors who is using a certain channel more/less, and for each channel what competitors are getting on social.

We don’t just look at how many followers your competitors have on social, but who your competitors are getting the most audience . We can point you to who you should take a cue from and tell you why they are getting results.

At the end we summarize all the results to give you an overall picture of the situation. Let’s draw up a chart where we can score each area explaining why that score is there and especially what you can do to improve.

In conclusion

The information gathered by our market research agency can be translated into even more concrete results as needed.

For example, from actionable market analysis you can:

• Study strategies regarding the structure of the site, what pages it should contain and what words to push on;
• in the case of the editorial plan, draft actual headlines that push on keywords of peculiar importance to your market;
• regarding social media, adopt best practices for each channel with the type of columns and content that can be written for each channel. 

Our actionable market research is a process, not simply a specific investigation or exploration of a few elements. They are a process that starts withBig Data analysis and allows you to get real results for your business .

Would you like to get truly actionable market research? Contact us now-we would be happy to meet you and help you improve your results.