Knowing which products sell best on Amazon is very important for your business strategy. Here’s why and how to find them.
Would you like to expand your Amazon business, upgrade the list of items you already sell, or become a Jeff Bezos affiliate? For all of these options you need to have a starting point, and one of the possible (and most effective) is definitely to know the best-selling products on Amazon and then act accordingly.
If you’ve looked up how to do that, then you’ve already noticed that the platform has a page called Amazon Bestseller, which shows you (updating the ranking every hour) the best-selling items by category. But, surely, what you can see on the dedicated page is not enough for you!
Okay, very nice to have an overview, but to move to practice you need a clear picture of the situation, which you can adapt to different marketing strategies and your needs. An interactive report dedicated to Amazon, born from in-depth market research, always searchable and ready to shed light on various aspects.
But now let’s put an end to spoilers!
Maybe we got caught up in the heat and started running a little too fast. We promise that from now on we will go step by step: let’s see, first, why you should study what happens on one of the most clicked platforms on the web and, then, how to use a study of Amazon to your project’s advantage.
Why (and when) should you be interested in what’s going on at Amazon?
Since 2016, Amazon has surpassed Google in product searches. Just think, in 2020, 63 percent of product searches start from Amazon; you can see for yourself from this chart:
We are witnessing a real revolution: most users start directly from Amazon to search and buy, while fewer and fewer start from Google!
It goes without saying the conclusion that knowing what is going on at Amazon gives you insight:
- What people in general want to buy, based on their research: a product may not necessarily be there on Amazon, however, if people are looking for it, there is interest!
- Which products sell the most on the web: Amazon is only part of what is sold online, but it is a key litmus test of which items are most relevant to consumers
- How prices evolve over time.
These are fundamental notions if you have an e-commerce (whether or not you plan to expand to selling on Amazon), if you already have a storefront on this platform but want to expand or update your product selection, if you want to rely on distributors… And even if you are considering affiliate marketing through Amazon’s affiliate program.
As we anticipated, already through Jeff Bezos’s app or website you can get a lot of information about best-selling products, product categories, brands on sale etc.
In addition, there are software programs dedicated specifically to studying Amazon data. Let’s see what they are used for and why we at CMI make extensive use of them!
Software and reports of best-selling products on Amazon: what are they for?
Amazon’s analytics software uses algorithms to estimate searches, sales, and turnovers. They can therefore quantify (translate!) the data of what is happening on the platform and give our clients useful answers to grow with their online business.
Precisely, we extrapolate and process Amazon’s data based on customers’ goals and needs and return detailed and interactive market reports that answer a variety of questions.
Here you can see a concrete example related to the product category “Work protective visors”: Best-selling products report on Amazon. You can open it either from your smartphone or a computer, but from your pc you will be able to interact better with the various charts!
Such a report allows you to get a complete account of what is happening on Amazon, immediately find the information you want, and immediately start strategies to improve or launch your online business.
If, when we look for answers, our own thinking can influence our conclusions, with software this is not possible! It gives you an accurate view, without errors or (human) assumptions. What your business needs to grow.
Here, in detail, is how an Amazon data report can help you.
Having a report that clearly tells you what is happening on Amazon helps if:
- already sell on Amazon. In fact, it allows you to choose the right words for headlines, the best prices, the best products, and more. For example, in the case of work protective visors, all product titles have this wording… Yet people also search for these items using other terms, such as “brush cutter mask,” but no one is exploiting these words. Broadening your views can bring you great benefits!
- you have your own e-commerce and you want to use this information on your site, not on Amazon;
- Are you considering whether to sell online or not. In this case, the report helps you to understand how much is being sold online in your industry or in a particular category; it then helps you to make a decision by sharply reducing the risks of investing money in the wrong industry. Here is an example:
- you have a site, because it allows you to have information to optimize headlines and marketing content;
- you sell a product and want to improve your pricing strategies by looking at how price correlates with sales on Amazon. Here is an example graph:
- you are considering what to sell, because you can find the best-selling products in general or by scope:
- you want to sell your product through distributors. A report allows you to figure out which ones are better and sell the most to mandate;
- you sell B2B and want to find client companies that sell in a certain industry, because the report allows you to identify who these companies are;
- you want to find your competitors’ strengths and weaknesses through reviews.
Amazon is a well of information waiting to be tapped to grow… And so many are already doing this to improve their online strategies.
You start too!
Contact us now to get clarification on our Amazon market analysis and learn, in detail, what we can do for you! We are waiting for you!
