How to scout competitors’ offers on Amazon marketplace

Amazon competitive analysis? Here’s how to make it for competitor bids!

Amazon sales statistics are the nail in the coffin for a lot of sellers-yes, maybe we’re talking about you, too-who would like to make their way through the flood of competitors already operating on Jeff Bezos’ marketplace.

If every day (or almost every day) of your life you wonder how to find competitor deals on the Amazon marketplace without going crazy, then you finally have the right article for you.

In the next few lines you’ll find out all about your rivals’ strategies: you’ll know how to find out who is investing in Amazon Ads, who is doing it right and who is not, the tactics adopted, and other useful information to understand how to behave!

Keep your focus up, we’re about to begin the journey into Amazoncompetitive analysis.

Here’s what you should analyze to understand competitors’ offerings on Amazon

If you want to sell well on Amazon, one of your main goals should be to identify your fiercest competitors, evaluate their winning and failing strategies–and study how to do better!

To find out who competes with you in your industry, it is important to first assess who is investing in Amazon Ads and which brands/sellers are active today (and therefore the most dangerous).

Let’s go even deeper.

There are different types of Amazon Ads, all of which are based on CPC (so retailers pay when customers click on the ads, even if no sale is made):

• Sponsored Products ads. These are ads aimed at increasing sales of specific products. They then advertise individual products on the platform so that they are immediately visible to customers and increase profit for those particular items.
• Sponsored Brands Ads (Headline Search Ads). They are able to increase brand awareness (brand awareness) of your company and overall sales of your store. They include the brand logo, a custom title and multiple products at a time.
• Amazon Sponsored Display. They can help you grow your business and brand by sponsoring your products or brand both on and off Amazon.

Read also: Amazon price history: how it guides sellers and influences users’ purchases

Are you curious to find out who has already started sponsoring products and brands?

Then follow the next steps!

1. Search your industry keywords to find competitor deals on the Amazon marketplace

To find out who is doing ads like Sponsored Products, firstyou can search Amazon for keywords in your industry and see what products are being sponsored.

Thus:

There may be other companies that have invested in ads, but it works the same on Amazon as it does on Google: the best one always wins (= the one that optimizes ads better, uses both main and related keywords well, and responds better to customer needs…).

Do you not know the keywords in your industry or have you always done “by feel”?

Bad, in fact: very bad! In this case you have to start upstream, well before you get tocompetitor analysis. Comprehensive market research or Amazon market analysis reports are solutions you should consider if you don’t want to sink amidst a sea of sharks (yes, your very own competitors).

Going by nose is not an option when the growth of your business is involved!

Well, let’s assume that you already have your keywords and have identified your competitors’ ads for those specific keywords. At this point you need to take even more specific action.

Read also: Strategies for selling on Amazon? This is the starting point.

2. Extract data on products for sale, identifying sponsored products

How to extract data on the best-selling products on Amazon for your industry (and figure out which ones are sponsored)?

You have two options to choose from:

1. Purchase and learn how to use Amazon analysis software. Not sure where to start? We help you with our CMI Academy training courses, with which you will learn how to exploit to the hilt the market research tools dedicated to Jeff Bezos’ platform.
2. Ask us for an Amazon market research report: we return (in as little as 48 hours from your request!) all the information you need after extracting, studying and processing it into interactive charts.

Are you curious to find out how such a report works? Click here to see an example and interact with it as and when you want!

The software you will use or that we will use for you can estimate how much your ads (as well as non-sponsored products) are billing, what categories they belong to, and what strategies your competitors are adopting.

Here are two example images:

Want to request our Amazon analytics reports, in-depth market research, or sign up for our CMI Academy?

We at Central Marketing Intelligence can help you choose the best solution for your goals, but if you need a solution right away, we suggest you try our interactive report dedicated to Amazon.

How come?

Because it’s priced small, it gets to you within 48 hours, and if that’s not enough, you can always request a more in-depth analysis dedicated to the entire market.

With the report you can make the best decisions regarding:

• pricing strategies
• the optimization of product sheets
• sales and bidding strategies
• the products to be sold on Amazon

In fact, it allows you to find out the best prices, the strategies and results of your competitors, the revenue your best-selling products generate on Amazon (thus the value of your target market), and the keywords your customers search for to find your products.

A perfect report to get your questions answered right away and apply new Amazon strategies right away!

What are you waiting for?

Contact us now or click here for report details! We are at your disposal.