How to identify the most popular products in the marketplace by leveraging Amazon to your advantage

Here’s how to find out which products are the most popular and best-selling on the market by taking advantage of Amazon data.

If you are planning to open a physical or online store or to expand your range of items you certainly have one thing clear: knowing what products are most in demand in the market helps you figure out what to sell or, if you already have in a physical store, Figure out whether the question is good or not.

It makes no sense to invest time and money in something that consumers will not buy…. While it makes a lot of sense to invest in the top-rated items!

Do you know, however, that to identify these products you can Make quick and easy use of the data offered by Amazon? All you need is a Amazon market analysis report including the most used search terms in general or for your industry, total product category sales, number of pieces sold per month, and much more information!

Such a report, which we at CMI can return to you within 48 hours after careful market analysis, helps you confidently determine your next steps and successfully grow or start your online business.

<<Okay, but I just wanted to know the most popular products in the market. Why should I care what is sold on Amazon?>>, you will think. And we have the answer to that question.

Because, if you want to sell products, you have to ask yourself what sells on Amazon?

It is as far back as 2016 that Amazon has far surpassed Google in product searches: in 2020, 63 percent of these searches will start directly from Jeff Bezos’ platform.

If we think that, in Italy alone, there are about 50 million adults of whom 29 million, as of 2020, are online consumers… Then we can definitely say that those who search for products on Amazon suggest what to sell online and offline (and what, on the other hand, not to sell)!

Whether you want to expand your business on Amazon or not, studying what users of the platform are looking for allows you to:

• know what people are looking for in general, therefore what products are of interest to your potential customers;
• know what products are most in demand in the marketplace: items sold on Amazon represent only a slice of what is sold online, but they are a clear indication of what is most relevant both in general and, even better, in a particular industry;
• Know how prices have evolved over time.

To know all this information, it is necessary to use (and know how to do it well!) dedicated Amazon market research software designed specifically to derive useful information for companies.

Read also: Knowing the best-selling products on Amazon can help your business: here’s why

From software to reporting the most popular products on the market: here’s what we can do for you in detail.

At Central Marketing Intelligence, we can query software dedicated to studying Amazon data (and more) to extract information that is useful to you, process it, and return it to you via interactive, clear reports that provide you with all the answers you seek immediately.

Click here to find out more about our dedicated Amazon product reports! You can open the link either from your cell phone or computer, but we recommend the second option so that you can better interact with the graphs!

With our interactive market reports, we answer your questions with organized data that you can use right away to grow with your business (or start it up as best you can). For example, we can answer these and other questions:

• What are the most sought-after items?
• What are the best-selling products on Amazon (either in general or for a given category)?
• How much do the best-selling products cost and how many pieces do they sell per month?
• How many vendors deal with the same product?
• What keywords occur most often in the titles of product sheets?

Having a report that answers your questions right away allows you both to get an accurate idea of what is going on in your target market and to find the information you are looking for right away without spending months combing through Google, Amazon and your competitors’ platforms. Risking, moreover, drawing the wrong conclusions.

In a nutshell: with a comprehensive account of the products most in demand in the market, you can immediately plan your marketing strategies without risking making mistakes.

Do you have a clear idea of what you want to discover and what products you would like to focus on? Or do you not have it?

Don’t worry: with interactive market research, we can clarify your thoughts either way.

Read also: Strategies for Business Plan: define the best actions to take to turn your idea into reality.

A few ideas for using our reports to your advantage, whether or not you have a clear idea of the products to be processed.

Here are a few examples of what you can do with reports of the most searched and sold products on Amazon:

• if you don’t have a clear idea: we return reports in which we point out the products with the greatest increase in sales in the last period to figure out which categories and come up with product ideas to sell.You are
• Do you start from a specific category? Then you can find out the top sellers among similar products and assess what the extent of sales is. Here is an example:

• Do you have a clear idea of the type of product to investigate? Then you can find out what the market wants today by looking at the trend of Amazon searches over time and, as a result, identifying current or seasonal trends (also perfect for predicting the next year’s trends).

Do you want to find out now which products are most in demand in the market?

Today you were able to read how data mined from Amazon, organized and processed into interactive reports, can help you discover the products with the highest demand both at the moment and by season, whether they are the most searched items in general or belonging to a specific category!

Do you want to learn more and figure out whether, in your case, it is better to do comprehensive market research or devote yourself to studying Amazon?

Contact us now : we are at your disposal!