Here’s how to take action if you are self-employed and looking for an ever-growing clientele that will allow you to grow.
Working independently as a freelancer is the dream and goal of many people, who prefer to manage their lives and businesses themselves. However, choosing this path entails several responsibilities and problems, one of them being customer research.
In fact, by managing yourself, you will have to be in charge of going out and finding your customers, because they are unlikely to come to you, at least not until you have learned how to make this happen through studies such as market research andcompetitive analysis.
In this article we will explain what moves you should make to engage in this kind of business without ever missing customers.
To make yourself known as a freelancer, the first step is… Study.
A website for freelancers is a must-have item now, since in the digital age a good portion of contacts and collaborations are born on the Web. Being not only present online but also visible with all your qualities in evidence is basic especially in the start-up phase, but also later.
Fear not, we are not telling you that all the path you took to get the title or qualification you have is not enough to do your job in the best way, but that it will not help you-at least initially-to find clients.
If you are a freelancer, to understand how clients are found. you first have to analyze your target audience and know all the needs that people are trying to meet when they approach a figure like yours, and the best way to understand this is to have up-to-date data on these characteristics, which can only be obtained from a deep market analysis.
Of course, in order to find this information, turning to amarket research agency is a great help because the collection of data and its analysis according to what your goals are are entrusted to trained professionals.
What comes out of a professional firm helps you acquire clients because it allows you to devise a strategy for promoting your business that can most efficiently take into account their needs, based not only on what they are looking for but also what they are complaining about.
Read also: How to find customers online by leveraging Big data to make right and informed choices
Once you are aware of What people are looking for in you and what they expect from you, including by virtue of any shortcomings or merits they find in your competitors-which you may have as a result of a’competitor analysis – you will be able to better prepare the field in which you are going to sow the seeds for the flowering of your future collaborations.
How to promote yourself online to find customers.
Well, at this point you are ready to win over your next customers. Now that you know what they are looking for in you and what you can give them, you have to amalgamate everything and present it in the best way. How? Certainly standing out from the crowd in a positive way will give you a big advantage, and creating a brand contributes in no small part to the proper perception of the value inherent in your company.
Branding allows you to gain consideration and uniqueness in the eyes of your intermediaries and-not an insignificant detail-helps you to channel to you primarily the people you would like to deal with. If you are a professional who provides certain services with Michelin 3-star skills for example, it is unlikely that you will be looking for a sandwich shop clientele, and creating an incisive brand that communicates your qualities will especially attract the target audience you seek.
But in order to find professional assignments that match your goals, it is also crucial to be able to bring out your strengths and have people identify you as the one who is different from others, is better than others, and knows how to solve their problems.
To project this kind of image of yourself you have a number of tools at your disposal to leverage in the online:
- mail marketing;
- social media;
- corporate blog;
- newsletters.
All of these channels deserve proper attention in a measure that is wisely proportionate to your target industry, and by properly curating them you will find that customers will come to you because they will find you sooner than your competitors and because they will perceive in you what they are looking for and what you want them to find you for.
Once the merry-go-round is underway–provided, of course, that you do your job well and continue to take care of the aspects we have discussed–a series of chain events (reviews, word-of-mouth, reputation) will be triggered that will enable you to achieve the results you aspire to.
Read also: What sells the most on Amazon? So you can receive all the insights
That’s why CMI can help you find your customers.
To get to this of course you have to start with the basics, and in this we at Central Marketing Intelligence can really help you. Our experience in Data Analysis can help you draft the right action plan for your business reality.
A first step that might prove useful for you is definitely to find out to what extent you have awareness and control of your business and we at CMI for this have come up with our Data Strategy Check-Up, a tool available to you to see if and in what you might need help.
How about taking this first step now?
Click here and perform the Data Strategy Check-Up now!
