Here are a series of steps you cannot ignore if you want to create new leads and turn them into sales for your business.
These days, being online is a prerequisite for any company aiming to carve out a major space for itself and gain a growing customer base. However, having a presence on the Internet in no way guarantees a benefit in terms of conversion to sales and revenue if there is a lack of awareness of the importance of big data.
In this article we will define some very important steps necessary to direct customers to your service or product by making use of all the data found online with market research and market analysis. Thanks to these steps, the search for new customers will not be left to chance but supported by a stable foundation and conscious, reasoned actions.
Attracting customers: how to plan this action.
Let’s start with a bare premise: the Web is a reality in which there are an infinite number of places in the shade but few in the sun, and to be in the latter you need to struggle daily and know precisely what actions to take. To gain this position and maintain it over time, one cannot only reason about oneself, but must consider the actions of competitors and the actions/reactions of users on a daily basis.
To always be in control of big data with constant competitive analysis as well as the market, at the strategic level it is always a good move to rely on a’market research agency, delegating the whole section of research, analysis and study to specialists so that a well-structured and solid plan of action can then be defined.
At first, it is basic to identify a well-defined target group of people to whom you aim to sell a product or service, and the best way to do this is to find a niche (even if you are acting on a large scale) and pitch yourself to customers As excellence in it.
Another useful process is to segment pre-existing customers or potential customers by certain criteria and try to focus on what their needs and problems may be. Understanding the customer and what he or she is searching for on Google, Amazon or Youtube is the key to delineating his or her peculiarities and reflexively the best strategies to reach him or her with appropriate communication.
Read also: What sells the most on Amazon? So you can receive all the insights
To trace a target audience overview desired there are a number of tools that are functional for different objectives-such as Google trends and Semrush-but that give birth to data useful for a common cause: understanding what users search for, what words they do so with, and how their interests change in the short and long term.
Big data to focus customers’ attention on you.
To best understand how to gain the attention of online users, it is also helpful to have a picture of their interests, passions and hobbies, and social standing. Social media in this sense is a big source of information.
On Facebook for example, the most popular social network in Italy, you can capture this kind of information through the Facebook Audience Insight software and figure out which buttons turn on the light bulb of your potential customers’ interest the most.
Based on this knowledge you will then be able to see even more closely what they are talking about by accessing topic groups related to your business interests and also interacting with users on forums, blogs, and any communication channels where you think you can highlighting your strengths, thus making yourself known and gaining credit.
But in order to capture your customers’ interactions, it is imperative to use the right words, the right tone and the style best suited to the context of interest when publishing content online. Whether it’s blog articles, social media posts or comments, or sales pages, it’s critical to understand how to communicate in the right way to get through to your target audience.
How to track customers on the web.
Understanding how your potential customers move around the Web is another knowledge that can make a difference and help you position yourself ahead of your competitors. But how does one come into possession of such knowledge?
A useful tool for getting feedback on the traffic generated by your site is definitely Google Analytics, which accounts from which channels those who spend the most time on it reach your site, or conversely those users who leave it without taking any action in a short time.
The same kind of information can be tracked for other sites and is another tool for understanding where you are going wrong (if you are going wrong) and how to devise a strategy that will bring interactions and conversion into sales to yours. One useful software for gaining access to this information is Similarweb.
Referral links are another important tool that is often overlooked, as links from one site to another lead users forward in their web browsing journey.
In conclusion.
Of course, performing all these actions alone is complicated and especially unproductive if you do not have specific skills in Data Analysis. And that’s why we are here at Central Marketing Intelligence, a company that has specialized in research and data analysis for several years and has worked and is working with hundreds of companies.
Our service aims to provide you with a highly detailed and customized report based on big data to enable you to be in total control of your business.
Are you curious about the extent to which you are aware of the performance of your business?
Run our Data Strategy Check-Up now!
