Learn how to contact a customer in the right way by leveraging Data Analysis.
At the stage when you are looking for new customers, it is crucial to know what the people you are looking for need, what you could offer them more than your competitors or what they are offering more than you instead.
In this sense, relying on amarket research agency gives you the opportunity to chart a course toward your business success as the data available to you emerge from market research and competitive analysis geared specifically to your specific goals.
Let’s find out why data analysis as a function of new customer research can be your key to success.
Because before you contact a potential client, you have to get to know him or her.
Market analysis is an extremely useful tool for presenting yourself at the first appointment with your new potential client in the ideal conditions to impress him.
The moment you first meet or hear a person generally releases feelings in you. How many times have you met a person and immediately formed an idea about him or her, right or wrong, based solely on first impressions.
A few minutes, a few words, a few gestures or facial expressions. All these elements come together and often quite unconsciously are processed by your brain in a lightning-fast data analysis, resulting in the infamous “first impression.” Well this can be positive, neutral or negative with different nuances, but as long as an encounter is casual another person’s idea of you might even leave you indifferent.
An important action such as introducing oneself to potential clients, on the other hand, can by no means be left to chance, since the approach phase determines in most cases the positive or negative outcome of a partnership, service provision or sale.
Leaving nothing to chance basically means being prepared for a meeting with a potential client, and then having a strategy to communicate your value to him in the right way so that he will mature a positive first impression of you and perceive in you confidence, competence and a sense of trust.
Read also: How to find new clients if you are an architect: this what to watch out for
These are basic fundamentals regardless of the manner in which initial contact takes place, whether in person, by email, or by phone. But how can you get to know your client before you even have contact with them and know what they need, why you might be useful to them, and how?
Data analysis can help you find new potential customers.
Knowing your target audience, the people you want to address, is a principle behind success. Data analysis concretely helps you understand which realities to focus your efforts on by devising an action plan aimed at attracting online customers not at random, but by focusing on the right ones.
Once we know who these potential customers are, it is most important to understand what their needs, concerns, and problems are. And of course their goals. Coming to know this information will enable you to bring a winning strategy to life, and it will be easier for you to understand what phrases are needed to win over a customer because you will know what he or she is looking for, how he or she communicates, and what responses he or she expects.
This, of course, applies not only to a client you are trying to contact directly, such as with emails, but also to a client you are reaching out to on the Web with tools such as social media, corporate blogs. Here, too, it will be helpful for you to know what people in your target audience are looking for on the web so that you can formulate effective communication and optimize all channels for promoting your professional persona and strengths.
Of course, data alone cannot be turned into contacts without detailed, goal-oriented analysis. The Midas touch in this case can be given by an agency that has specialized in Data Analysis for years as Central Intelligence Marketing, turning data into gold for your business.
How to pitch yourself to clients by hitting the ground running.
The moment you are in possession of all the information you need to approach a client, you must be good at promoting yourself, demonstrating through efficient communication that you are an authority in your field, able to offer solutions to the problems of the people you aspire to work with.
Taking care of and optimizing your website, your blog and your Facebook, Linkedin or Google My Business profiles will help generate new leads as the perception of a competent and trustworthy person triggers curiosity.
The same curiosity is also a weapon to be exploited when you take a direct action such as writing an e-mail to a potential client, putting yourself forward for his or her attention. In that case you have to be good at stimulating interest already in the subject line of the email.
After that you should briefly and cordially include in the text why you are writing, set out how you can offer a useful service, and possibly give a free gift (a video or valuable document). And of course, never forget the CTA (call to action).
In conclusion.
If you are looking for the best method to win new customers therefore it is essential to know your customers. But first you have to know yourself.
We at Central Marketing Intelligence want to give you a gift by providing you with a short test that will help you understand what your level of control over your business is.
Click here to take our Data Strategy Check-Up.
