Competitor analysis? 5 reasons to entrust them to Central Marketing Intelligence

Why should you outsource competitor analysis to CMI? Here are all the benefits and opportunities.

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Competitor analysis is an essential investigation for companies in any industry that allows the identification of major competitors and the study of numerous aspects related to them.

For example, marketing strategies, winning moves, mistakes and more can be evaluated during a competitor analysis.

With competitive analysis, companies can improve their strategies as well as study ways in which they can distinguish themselves from competitors and stand out in the market.

For years, so many brands have been relying on our competitor analysis and deriving important benefits and opportunities from it.

In the next few lines you will discover the top 5 reasons why you, too, should entrust these analyses to us at Central Marketing Intelligence and, most importantly, what are the real benefits you can get from our surveys.

1) Competitor analysis fine-tuned using competitive intelligence tools.

Competitive intelligence tools and software intercept, analyze, and catalog whatever data we need to know in depth about your competitors and give us valuable information about them.

Let’s talk about online data.

Analytics tools take it in from the web accurately, securely and completely legally since it is not sensitive data (nothing to do with industrial espionage to be clear), but it does track online activities and public data.

Then they organize them to give us a way to learn more about the market the companies are in, come up with effective business and marketing strategies, and learn from the competition.

Through the use of these tools, we have the ability to analyze Big Data intercepted online, study it, and advise you on how to act on the results obtained.

Winning strategies, bold moves, prices and opinions of target customers… None of this will be a mystery anymore after CMI’s signature competitor analysis.

2) Using online Big Data to study (really) the competition

Employing competitive intelligence tools allows us to avoid deplorable and illegal strategies such as industrial espionage.

Tools and software dedicated to competitor analysis collect and analyze a large amount of public data collected on the Web.

Competitive intelligence leverages extremely complex algorithms to search, store and analyze profoundly different data. Dedicated software is needed for each type of data, tools that are often very expensive but indispensable for performing customized competitor analysis that is truly exploitable by the client.

Just think about average visits to a competitor’s site: in order to have accurate tracking and estimation, there are companies that have been investing millions for years to map all sites! Or think about network listening, which can only be done through increasingly advanced software capable of collecting Petabytes of data (something like 1,000,000 Gigabytes!) in order to catalog forums, blogs, influencers…

3) You can apply competitor analysis to a wide range of surveys and strategies.

One of the most important benefits of using competitive intelligence for competitive analysis is the ability to apply the results to different investigations and strategies. For example, we can employ competitor analysis to support:

• market research
• brand reputation surveys
• market trend analysis
• pricing
• Choosing which products to sell on Amazon
• study of business and marketing strategies
• definition and study of target customers

The results of our competitive analyses are perfect for making the tactics, decisions and goal setting of our client companies even more accurate and effective. And speaking of goals.

4) We plan competitive analysis based on the brands’ goals and budget.

Each company has its own goals and budget, so it would be counterproductive to plan a standard competitor analysis for each brand.

Taking into account the needs of client companies and the specific framework, we initiate a competitive analysis tailored to each individual situation.

By operating in this way, we can skim off irrelevant information and consider only data that is useful for your actual goals. The amount of data is still large, but addressed to a specific context.

5) Big Data being analyzed allows you to study your competitors in 360 degrees and act accordingly.

Competitive intelligence software allows us to help you analyze the competition from any angle by analyzing an infinite number of variables. You can then discover:

• Current and past marketing strategies
• winning moves
• errors and incorrect moves
• strengths and weaknesses
• brand reputation online
• customer confidence
• target customers
• prices
• visibility and channels where competitors are most talked about
• Web and social media activities
• relevant and secondary keywords

and much more…

What do we at CMI do with the results of competitor analysis?

Easier said than done: we make an accurate map of your market, help you create your offer and distinguish yourself from competitors.

Using the analysis and data gleaned from our surveys, you can better study your marketing and business strategies and reach your target customers much more effectively than before.

As end results, you can achieve greater gains, increased awareness of your market and those who compete with your company, and more effective communication with customers.

Of course, our advice will serve as support for you in making the best use of the information obtained from the competitor analysis.  

Are you curious about the Central Marketing Intelligence method and would like to understand how we can help you?

Contact usnow and tell us about your specificneeds. We are ready to listen to you and evaluate, together with you, the ideal moves for your business.