How to find information about Companies through online data: with the right tools anything is possible!
If you, too, are one of those entrepreneurs who are always alert to the ever-changing markets and constantly looking for useful information to improve business and sales strategies, market analysis and competitive analysis are a must.
Although these have always succeeded in satisfying the continuous thirst for information of companies of large proportions, nowadays they prove to be particularly effective in the face of the need of so many entrepreneurs and managers-even SMEs-looking for business information related to monitoring competitors or finding new customers.
The point is that everyone is looking for answers and from these come choices.
Choices in which the success or failure of the enterprise is written.
Why business information is important to an enterprise.
Researching business information is a step that is necessary for several reasons. You may need a list of companies potentially interested in your services or products as well as to get a clear and defined picture of your competitors.
But if we wanted to go more specific, exactly what is the “must-have” information you should know about a company?
Primary business information is certainly that which identifies a business. Easily obtained on the net, they concern:
- the company name
- the vat number
- the address
…and more generally the contacts of those in charge.
Information of course basic and hardly really useful.
If, on the other hand, you wanted to identify businesses related to your industry and subsequently learn about their turnover, perhaps to see if they might fit into your target audience, things would no longer be so simple.
In fact, are we sure that knowing such a small amount of news can really help you better plan your business strategies?
The answer is no.
The truth is that information of this nature is quite static in addition to being insufficiently accurate and lacking in operability. In fact, if you want to get to know a potential client really well, it is not enough to know that he or she is active in the same field as you or bills X.
You would do well to concern yourself instead with a whole host of additional info you might have access to so that the answers provided by market research are defined, thorough, and finally functional for your marketing and business purposes.
Read also: Big data analysis: collecting and analyzing it to make better choices
Here in CMI we speak not coincidentally of “Actionable Data.”
You may need customers as well as to seek information about your competitor’s activities to understand why he or she has been successful and how he or she is working to surpass you in business.
The answer to these and other questions can be found in an in-depth analysis full of all those details that are essential to be able to get a clear and definite picture of the situation.
Gathering this kind of information for our market research agency is bread and butter and is closely linked to online big data, through which the doors will open wide for you to a wealth of accurate answers that are constantly updated in real time.
Big data and its role in business information research.
All the data that can be found online nowadays constitute an inexhaustible source of useful, or rather vital, information for businesses.
Compared to the past, in which market research based on opinion polls was severely limited by questionable and certainly not timely statistical samples, it is now in fact possible to have access to always up-to-date and reliable data thanks to elaborate and powerful software.
And that is where we at CMI can make a difference.
Through their use, it is possible to get hold of information about the websites of the companies you are interested in, understand how much traffic they develop, and understand exactly how people move within them.
Not only that, through listening to the network it is possible to find out how and how much a company is talked about within social media or forums, in an extraordinarily timely and detailed manner.
Big data plays a central role in this.
Conversion rates, product and service sales volumes barely represent the tip of the iceberg.
In addition to this, it is indeed possible to know whether and how much the companies under observation are investing in advertising, with which strategies and in which channels. Compared to traditional methods, tapping into big data will allow you to take advantage of otherwise unthinkable scenarios and, through a wealth ofspecific and tangible information, structure your next marketing strategy or plan in a way that is finally effective.
Read also: Marketing Tools: 3 free tools to unearth customers perfectly in Target
CMI Companies Report: business secrets in the service of your growth.
Our agency can concretely help you harness the power of big data, putting it at the service of your needs to provide the answers you seek with unprecedented timeliness.
Thanks to artificial intelligence and the use of our powerful tools, the analysis of under-observed companies will be able to surmount the limitations of old practices, still constrained by Ateco code searching, by unearthing those potentially of interest but otherwise untraceable.
The point should now be clear to you.
If your goal is to search for business information, we at Central Marketing Intelligence can provide you with first-rate skills and tools.
The question now is: Are you ready to revolutionize the way you do business by taking advantage of the most advanced information retrieval techniques?
Contact us for a consultation!
