Amazon market research? Here’s where to start (if you’re not a Multinational)

How to do, point by point, market research on Amazon.

By now it is clear: market research on Amazon sales and, in particular, products or categories of interest, is useful both for selling on Jeff Bezos’ platform and for improving your business even if you have a store (online or physical) that you do not want to expand to Amazon.

If more than 60 percent of online consumers directly search for products on that platform rather than on Google, it means there is no escape. Now is the time for you to start studying what is happening on Amazon and use the information to your advantage!

In this article, we want to explain how to do market research on Amazon on your own (if you are not a multinational… Because in this case you need a much deepermarket analysis ) and how to use your findings.

Let’s start now!

How to do quick market research on Amazon step by step (procedure without software)

Although it does not give you the in-depth information you would have with our interactive market research, exploring Amazon without software gives you a general idea of the situation, the best-selling products of the moment, and the most searched words from a key term.

It doesn’t give you answers in terms of sales, average prices, number of pieces sold per month, and more… But if you’re not looking for them, that’s okay (if you are, click here to see a sample of our Amazon market research and contact us for more information!).

That said, here is how to do a “craft” search on Amazon without using dedicated software:

• Start by searching the search bar for terms representative of the type of product/category you are interested in 
• Watch the suggestions Amazon gives you: if you enter a base word, the platform’s search engine suggests the most searched ones. Here is an example for the word “chair.”

• Observe in the upper left-hand corner the number of results to see how many products are competing in the target area.

• Use filters to find min/max prices for products.
• Observe the top performers and those who are sponsoring products.
• Open the tabs of top sellers and observe which sellers are in external logistics mode (FBM – Fullfilled by Merchant) or Amazon logistics mode (FBA – Fulfilled by Amazon). In the first case, you will find “Sold by (company name) and shipped by (company name),” while in the second case you will find “Sold by (company name) and shipped by Amazon.”

Read also: Knowing the best-selling products on Amazon can help your business: here’s why

Do you have Amazon analytics software? Then the following paragraph is dedicated just to you.

Market research on Amazon sales with dedicated software

If you have purchased Amazon analytics software, as our CMI Academy students often do, then here are a few tips for putting together sales market research:

• Start with product keywords and find out how much they are searched on Amazon.

• Identify all the variations and get an idea about the area of interest.
• Take the most searched keys and test them to find the best-selling and most searched products for those keywords.
• Estimate how much the top 100 ranking products sell in total, so you can quantify the market.
• Analyze top sellers to see how prices have changed over time and sales.
• Delve into the FBA fees of top sellers to understand how much they pay Amazon for logistics.
• Download and analyze reviews of top sellers to do a little competitive analysis: identify pros and cons of products, satisfaction factors, etc.

You don’t have software to study Amazon data, yet you need more in-depth market research than you could do without tools?

If you would like to purchase software and learn how to best use it to improve or start your business, feel free to ask us about theCMI Academy, our business training course.

If, on the other hand, you think you need something more immediate and don’t want to pay for software just to let it sit there and get dusty, contact us to request interactive market research dedicated to Amazon!

Amazon market research? Here’s what you can find out with our interactive report (and how to use it right away to your advantage)

Have you ever seen amarket analysis customized to your needs, with which you can interact to apply filters to charts, explore products, find both general and extremely specific information?

That’s what you’ll get by asking for one of our interactive reports, in this case dedicated toproduct analysis on Amazon (but also available in other areas such asonline competitor analysis,network listening,social analysis of your competitors, and many more).

With our Amazon market research, you can discover information such as the following:

• The market value of a given product category: prices, total number of products for sale, and best-selling products on Amazon
• the monthly value of the category: number of pieces sold per month, total sales in the month, number of reviews and average rating)
• Who are the sellers of products in the category
• competitive information: average number of sellers per ASIN, number of sellers with Buy Box, number of brands sold, average FBA fee
• Title information: keywords most present in ASIN titles, keywords that generate the most revenue
• keywords searched by users

And so much more.

Each report is customizable to your needs and available within 48 hours of your request. You can use it right away to find the right words for the best headlines, prices, and products, figure out how much is selling in your industry, optimize your content outside of Amazon, improve your pricing strategies, and you name it!

Read also: How to identify the most popular products in the marketplace by leveraging Amazon to your advantage

Would you like to receive your personalized market research on Amazon sales?

Our report lets you find out what people want to buy in general and on Amazon, which products are the most sought-after in the market, how time prices evolve, and lots of other information. You can also find out a lot about your competitors and adopt the right strategies to rout them.

What are you waiting for?

Contact us now! We will find the right solution for your goals, providing not only a comprehensive and interactive report, but also indispensable advice for your business.