If you want your marketing campaigns to be incisive, you cannot do without this factor
Creating marketing campaigns without planning is a bit like driving on a mountain road with headlights off in the middle of the night.
If I told you that you don’t know what you are getting into, I would be far too optimistic. The truth is that the chances of going off the road and falling into the ravine are far greater than the chances of staying on the roadway.
Getting a campaign wrong can expose you to very painful consequences that you certainly would not want to face: pay cuts, layoffs, downsizing, and who knows what else.
That is why it is important to be well acquainted with all the dynamics involved in proper marketing management, and in this article I will tell you about a very important topic: strategic marketing.
What is strategic marketing and what is its purpose
Remember that famous commercial of a well-known tire brand that read, “Power is nothing without control”?
Unless you spent the 1990s and 2000s in a Buddhist temple, you will surely know what I am referring to.
Lo and behold, if you are an entrepreneur or play an important role within a company, you will agree with this maxim and agree that in order to achieve results in the marketplace and reach goals, it is essential to be in full control of your business.
As much as you may have full knowledge of how your target market is moving in the present, in order to make decisions that are effective in the medium and long term, you cannot do without one thing: planning.
And do you know what it takes to be able to equip your business with perfect planning?
No super powers or tricks worthy of Houdini.
Although in a certain sense, something magical is needed for you.
The little word: strategic marketing.
Yes, okay. All very nice.
But concretely what is it all about?
If you have never heard of this topic, it is legitimate that you are asking this question.
Well, I’ll explain it now.
Read also: Data Driven Business Strategy: knowing the way to dominate your market
Strategic marketing refers to all those planned actions that a company determines to carry out over a given period to observe the target market, study the behaviors and habits of potential customers, and improve communication.
The ultimate goal of this activity is to achieve an operational advantage over the competition and optimize the effort/time ratio in achieving the set revenue goals.
The difference between strategic and operational marketing
A business philosophy of using strategic marketing also includes operational marketing, which in many cases is instead carried out without any support and therefore proves ineffective.
Operational marketing is the set of all those concrete moves aimed at winning over a target customer base and ensuring that a service or product is offered and advertised in the best possible way.
You have certainly realized that to make both marketing models work, you cannot choose between one and the other.
Although they are conceptually different, strategic marketing and operational marketing are complementary.
Think about this for a moment.
What would be the point of having a market research orcompetitive analysis conducted and then not following it up with targeted and precise actions that take advantage of the results that emerged?
None.
Just as it would be quite unreliable to carry out a marketing campaign to launch a new product without having any idea of how it might impact people and without knowing to whom to target it.
Only by understanding this can you adopt a truly effective planning/action strategy.
Leverage big data to plan your marketing strategies
I bet you would like to put aside the doubts and uncertainties of an inadequate marketing strategy and kick-start a new era for your company.
An era of planning, certainty, and results.
You can achieve this by harnessing the power of big data.
You will have no doubt about one thing: the role of the Internet today is not what it was 20 years ago.
For more than a few years now, people’s lives have literally been networked.
Between social media, purchases on e-shops, Google searches, reviews at restaurants, and you name it, every action, even the most mundane, leaves a trace of itself on the web.
Read also: Marketing and growth strategies: the role of data in successful companies
To do marketing today, leveraging the online data created by your prospects is not just an opportunity.
It is a necessary thing!
Only withmarket andcompetitor analysis on big data can you access reliable, up-to-date information on market trends and the needs of your buyer personas.
To operate incisive strategic marketing you absolutely cannot improvise, but must rely on those with specific skills and tools.
And we at Central Marketing Intelligence can assure you of both.
In conclusion
If until now you have not considered the importance of the marriage of strategic marketing and operational marketing, it is possible that your campaigns have patched up and let you down.
Maybe you invested a lot of resources in a project and when all was said and done you found yourself not getting results and throwing money away.
Fortunately for you, nothing is lost.
Our market research agency can help you reorganize your strategy with the best data analysis tools and a revolutionary method.
Contact our team for a consultation today!
