Everything Google Trends highlights that can help your business.
Are you a manager or entrepreneur constantly looking for methods and tools to help you clearly and correctly delineate your target industry?
Undoubtedly this need of yours is due to the constant need to keep an eye on the markets so that you can better plan a business and marketing strategy.
With this in mind, availing yourself of the advice of amarket research agency such as ours is the most professional solution you can turn to in order to base your actions on the results that emerge from a thoroughmarket analysis and a careful analysis of your competitors.
But at an early stage of study, if you know how to use Google Trends you can get a general idea of the scenarios you are interested in.
Let’s look together at 5 considerable aspects that can emerge from trending searches on Google.
What is Google Trends and why you should use it.
If, in 2021 , you still haven’t had a chance to hear about it or otherwise delve into it, know that Google Trends is a tool from the famous American platform that can provide you with various useful information.
Through this completely free tool that can be accessed online without any need for downloading, you can monitor Google searches in real time and compare different data useful in business but not only.
Its interface is very intuitive and its operation is really simple and affordable for everyone. So even in case you are the furthest person from the concept of a nerd, don’t worry. Understanding how to see Google searches does not require great computer skills.
Of course, translating online data, not just from Google, into precise actions for business development is quite another story. But we’ll get to that later.
Comparing the most searched words on Google and its benefits.
Thinking of 5 favorable aspects that result from using Google Trends, at least 3 have to do with the principle of comparison.
What do we mean by this?
Well, for starters through this site you will be able to put two or more topics, products, services under the magnifying glass and you will be able to understand how they relate to each other.
This could reveal several interesting pieces of information to you, such as whether a product is identified by people with its actual name or that of a leading brand in the production of that type of merchandise.
Read also: Searching with Google: How to understand in advance what is happening in your market
Still on the subject of comparison, you will have the ability to compare one or more searches in relation to a well-defined time interval and analyze their trend.
With analyses of this kind you will be able to see whether the searches you are interested in have shown peaks and valleys according to seasonality or whether they have maintained a linear and constant trend over time.
Not only that, you will also have a way to understand whether certain topics being researched have experienced dips or rises from the past and focus in detail on events that, in the vicinity of trend changes, may have affected their volume.
The use of Google Trends is also applicable to searches made on images and videos, thus to Youtube content.
But it doesn’t end there!
Other aspects you can check on Google Trends.
If your business targets certain geographic areas, you can also leverage Google Trends to dissect analyses on searches and confine them to your areas of interest.
This will give you insight into whether a search topic is getting the volumes you expected in a specific area and will let you know which topics register the most searches. After that you can use this information to modify your business plans where necessary.
A final aspect you will be able to unmask with this tool is the growth or loss of interest in certain services or generic topics by users over time. Keep in mind that knowing the trend is definitely more important than knowing the absolute values, especially if your goal is to develop a marketing campaign.
As you can see, then, having a free tool like this gives you a way to become more aware of how online search trends are evolving and thus gain a better understanding of your potential customers and their needs.
But limiting yourself to the use of a somewhat rudimentary tool such as Google Trends (when compared to other significantly better performing professional tools) will not allow you to process the data in depth and functional to specific goals.
In fact, as we anticipated earlier, online data is a key resource for a company. But turning them into tangible benefits requires going much deeper.
Read also: Big Data & Privacy concerns: here’s the deal
CMI can help you get the answers you really need for your business development.
To give you an idea of what big data is, pretend you found in a dark corner of a library a book with a beautiful cover. The title spells out in bold letters a sentence that promises to reveal all the secrets you’ve ever wanted to learn about.
You start flipping through it and realize that the titles of the various chapters are not as clear as the title of the book and that the text is written in an indecipherable language.
What will you have to do to come into possession of all the answers you so desperately seek? Of course, a linguist who can clearly translate the text and provide you with the passages you are interested in.
Here, we at Central Marketing Intelligence have just that role: study the data, contextualize it to a goal and formulate an action plan. And we make use of all our skills, the result of years of study and experience in the field, and the best professional software to do so.
Would you like to get to know us and receive a consultation for your business?
Contact us now!
