Here is what is the right strategy to acquire clients if you are an architect.
That of an architect is a very important and demanding profession, and if you are reading this article you probably know that!
A professional figure like yours is-as everyone is- constantly looking for new jobs and new clients, but chances are that if you’re here you don’t know how to reach the people who might need you. Or you are too busy to devote your time to targeted actions such as market analysis and competitive analysis.
So let’s see how to take action to be in the front row when someone is looking for an architect.
How to acquire clients if you are an architect: first steps to take.
Since you are in this profession, you will surely have a client file and a history of work done. Well this reservoir is the first you could exploit to generate new contacts by classic word-of-mouth or by frequenting certain circles that bring together people who might turn out to be potential customers for you.
But because we live in an age where digital is all the rage, you cannot shy away from taking a hard look at your position on the Web. If you understand this you will definitely be interested in finding out how to find new customers online, and this is something to focus on with particular attention.
Consider as a first step the identification of your ideal target audience, that is, the whole set of people you want to address. To outline this scenario, it is important to leverage the data present online as it allows you to isolate the people who may become your customers and focus your efforts on them.
In order to figure out how to move online, it is very important to understand what people are looking for on the Web in your industry, and the most reliable way to do this is to take advice from amarket research agency. In this way it will be a team of professionals who will acquire the data you are interested in, process and analyze it, and finally make it functional in drafting an action plan that will prove successful for you.
Le market research will make you understand exactly what people are looking for when they need an architect, why your rivals are reachable and you are not-and thanks to thecompetitor analysis you will understand how to devise a more efficient strategy than theirs-and what points to leverage to make your figure gain credit, authority and thus new contacts.
How to make yourself known as an architect: promoting yourself.
The way people perform searches to find architects can be very helpful to you in understanding another very important aspect that you need to take into account once you have defined your target audience.
This information must be leveraged for one purpose: to make sure that under any heading inherent in the“architecture profession” your image is the most palatable. The best way to make this happen is to take care of your image at the promotion stage.
Knowing people’s needs, you’ll have to be good at promoting yourself online by highlighting all the qualities you’ve always been aware of and even those you used to give a marginal role to but that-as you discovered from data analysis-are very important to users.
By virtue of knowing what they are looking for, the flaws they find in some of your competitors, and their strengths, you will have all the tools to stand out, and if you are good at doing that and creating an authoritative and niche image, acquiring customers will become easier.
For your image to arrive the way you want it to arrive, however, another aspect must be taken care of: optimization.
Take advantage of all the platforms that the internet provides for business: from Google My Business to social media such as Facebook, Instagram and Linkedin, from emails to the company blog, everything will need to be optimized so that it is not only there, but visible to your possible clients, who through these channels will be able to mature in the knowledge that you are the person they need as you are able to offer them some solutions to their problems.
Read also: How to find customers online by leveraging Big data to make right and informed choices
Finding clients for an architect: final considerations.
Yours is a very competitive field in Italy, with several professionals trying to carve out their own space. This is one more reason not to leave anything to chance or improvisation when looking for new clients.
The Data Analysis phase, which is crucial for figuring out how to move and define your business strategy, plays a crucial role in this regard, and entrusting it to a company like Central Marketing Intelligence means working with big data professionals.
Our mission since our inception has been to provide our clients with the most modern weapons to be able to fight in the business world and lay the foundation to win every battle. In addition to this we make a tool we have developed available to all professionals and entrepreneurs who want to understand what their level of control over their business is.
This tool can open new horizons for you as well, and since it is free…
How about taking advantage of it?
Click here to access CMI’s Data Strategy Check-Up!
