Looking for market analysis tools on Amazon? Here you will find the solution to your needs.
So many see Amazon as a perfect opportunity to grow their business. Surely you are also in this great fray–but you have realized that you cannot improvise! For everything to go smoothly you need Amazon market research tools.
Precise tools with which to rearrange ideas (or, rather, data extracted from the platform) and make intuitive graphs.
You know what you need-but you don’t know where to start!
That is why we are here. Even our CMI Academy trainees start the training without knowing where to put their hands but, during the classes, they learn everything they need to get useful data(zzable right away).
However, this is only one way as far as Amazon market analysis is concerned!
If you are curious/curious about them all, then it is time for you to fly to the next paragraph.
Where to start when studying the Amazon market?
To find out which products are most popular in the marketplace, the top sellers on Amazon, consumer preferences, and much, much more you have 3 tools at your disposal (and you can contact us to find out which is best for you):
- Choose software and learn how to use it well;
- Seek specialized advice from a market research agency, such as our Central Marketing Intelligence;
- ask for an interactive report dedicated only to the data you want to get (e.g., information about the best-selling products on Amazon, sellers doing advertising, best selling strategies on Jeff Bezos’ platform etc.). You can find sample reports of our Amazon market analysis here!
Such tools are actually roads that, if taken in the right way, lead you straight to your goal.
Read also: Amazon market research? Here’s where to start (if you’re not a Multinational)
And now, let’s delve into these paths one by one so that you can get an idea of what you need.
1. Software as tools for Amazon market research.
Do you know how much Amazon analysis software exists on the market? Dozens. In fact: hundreds.
Their function is to download Amazon’s data, analyze it, and put together statistics that help users understand what is happening on the marketplace.
Software has very different functions. For example: some are created to manage the storefront and have some statistics functions, others are designed to provide statistics on competitors and what is happening in the market.
These tools are not directly connected to Amazon (it certainly cannot violate the privacy of its seller customers)… yet they are approved by the platform!
One of the pieces of advice Amazon gives to budding sellers is not to start seeing randomly-okay, we’re paraphrasing, but the sense remains that-but to use one of these programs to carefully assess the scenario they want to delve into.
Over the years, studying the market in more than 100 different industries, at Central Marketing Intelligence we have used, attested to, and evaluated a great many of these software.
We have seen them mature: early software was very basic with few functions and few statistics, while the ones available today allow us, among other things, to estimate with a reasonable margin of error the sales of a product on Amazon.
We chose to use more than one, based on the needs of the specific customer and market scenario.
Through all these years of continuous testing and experimentation, we have even chosen our favorite instrument!
Drum roll…
The software we prefer and recommend to you is Helium10 , which provides multiple tools and allows advanced statistics on:
- research,
- sales,
- vendor analysis,
- Help with product sheet optimization.
Contact us now to find out if this solution is right for you and, if confirmed, find out how best to use this tool!
2. Comprehensive market research (on Amazon and beyond).
In some cases, an Amazon analysis alone is not enough: there is a need for more in-depth research of the target market. Do-it-yourself is absolutely not recommended here: better to rely on an innovativemarket research agency like ours.
Modesty aside, ours is a real X-ray examination (in fact we called it Market X-Ray!) that allows us to analyze basically 4 areas:
- Target market and trends.
- Target clientele.
- Competitors in your company.
- Your brand.
Our X-ray market research is carried out with the use of powerful software that we precisely interrogate to extract useful data. After interpreting and processing the information, we present understandable and usable reports to our clients right away.
The data are the result of online market analysis, not derived from surveys and interviews (which unfortunately are still very much in vogue here in Italy … but do not allow for accurate and unbiased information). Ours is an innovative, American-inspired method that gives great satisfaction to our clients and provides them with all the answers they seek.
Want to get more details and figure out if this is the right option for you?
Read also: Best practices in Amazon market research
3. Marketing Intelligence report dedicated to the study of Amazon.
The third tool you have at your disposal is an interactive dashboard created by Big Data and Amazon experts (i.e., us) to give you the data you need, easy to read, interactive, and up-to-date.
If-after a consultation to choose the right solution-you take this route, we will send you a link to the Amazon market analysis report within 48 hours, and once you click it, a world will open up to you. You will indeed be able to discover:
- How many products are sold online around a product type;
- how much they bill, at what prices, and how price affects turnover;
- Who sells more at the level of vendors and brands sold;
- Who does advertising today;
- which sales strategies (FBM, FBA, Amazon, etc.) work best and which are most present;
- How much does it cost to have Amazon handle the shipping (FBA rate);
- what people are really looking for to get to those products;
- What competitors write in the headlines.
You can’t do without it because it helps you take control of what’s happening on Jeff Bezos’ platform, apply the results to your online business and/or your Amazon storefront, and generally make the right decisions for your business!
Read more here: Amazon Market Research and contact us to find out if this is the right solution for you! We are at your disposal.
