Market analysis? Here is the CMI method

Market X-Ray, the Central Marketing Intelligence method for market analysis.

---

Market analysis plays a key function in any business plan and in any strategic decision made in the company.

A fundamental part of market research, market analysis is the qualitative and quantitative assessment of a market.

Examines market size and segments, target customers and buying patterns, competition, and economic environment.

Effective market analysis helps companies understand what their reputation is, understand what the market trends are, and make strategic and informed Business and marketing decisions.

Today we want to tell you specifically about our market analysis method, called Market X-Ray .

You will learn about the benefits of this process, how it is structured and why it is chosen by so many companies. By the end of the reading you will understand why we are called the 007s of the web!

An overview of CMI’s signature market analysis

During a market survey, we start with your knowledge about market analysis and your expectations about it.

This is a kind of interview designed to understand your prior knowledge regarding market analysis and the goals you want to achieve through the information we will discover for you.

Second, we study your industry in order to understand how it works and how your competitors move.

At this point we choose how to proceed: market research is configured in a structured way, but at the same time it is adapted to different sectors.

We tend to focus on the following macro areas:

• Market and trends
• Target customers
• Competitor 
• Your brand

Finally, we meet with you to review and discuss the survey results and offer our advice.

Let us now see, in detail, how we go about market research and what are the benefits of a 360-degree analysis based on the interception of Big Data online.

1) Market survey and trend: how is it done and why is it useful?

This particular area is tointercept Big Data with the goal of understanding current market trends and dominant market and consumer patterns.

A very important aspect of the outcomes of this survey is the possibility of obtaining information on the current scenario, consumer preferences, current developments and new trends.

Seizing changes in real time means being able to set future business goals wisely so as to conscientiously deal with market developments.

Collecting and analyzing Big Data online is essential for finding answers to important questions in the marketplace, such as the following:

• How is your current market changing and what are the new trends in the industry?
• What are the hottest topics being talked about online regarding your market?
• What is new in the market worldwide?

Theauthenticity of this data strongly influences market analysis, which in turn affects the company’s future goals and conduct.

2) Analysis of target customers and their preferences, which is essential to a company’s success.

Identifying target customers is not enough to set winning business strategies and be successful. Once you have identified your target audience, it is essential to get to know them as well as possible and understand the following aspects:

• what are his interests
• how does your company rate
• what are his favorite topics
• Which social networks he prefers and which influencers he follows

We don’t want to become stalkers of your target customers, but rather help you understand how to take action to intercept them and capture their interest.

With data collected online (in a totally legal way, since it is public data!) we can give you useful information to attract your potential customers and win their trust.

We will also provide you with important tips aimed at improving your business strategy and optimizing your budget, so you can kill two birds with one stone.

3) Research and competitive analysis: what is it and what is it for?

Knowing your competitors, analyzing their behavior and strategies is essential if you want to stay ahead in the current and future market.

In a very short period of time, we can analyze public online data regarding your competitors in order to capture:

• identity
• strengths and weaknesses
• winning strategies
• errors
• weaknesses
• relationship with customers

And much more.

Consistently identifying who your competitors are, what people think about them, and what marketing strategies your competitors use helps you improve your company’s conduct and learn from the mistakes and victories of those operating in the same market as you.

With in-depth competitor analysis, you can better understand market trends, acquire customers in a more targeted way, make accurate business forecasts, and adopt appropriate strategies regarding prices and products as well.

4) Analysis of your brand, essential to understand where and how to improve.

There is no escape: to improve your reputation, increase your customers’ trust, and stand out from the competition, you must understand people’s opinions about your brand.

As you are well aware, users search the web for information about your company and talk about your brand (for better or worse) by posting reviews, posts, articles, and you name it.

Having control of all this information helps you look at your brand from an outside perspective.

It also allows you to adopt marketing strategies designed to improve your reputation and, consequently, your earnings.

When someone outside of your company talks about your brand, it can shed light on problems and strengths that you may have never considered or didn’t know existed.

This allows you to work with great objectivity and with the fundamental purpose of attracting and pleasing your customers.

Brand analysis also allows you to consciously, and purposefully, define your company’s future goals.

The key advantage? Growth of your business and differentiation from your competitors.

Why choose market analysis signed Central Marketing Intelligence?

The answer is very simple. Our method enables you to have 360-degree awareness of your market through the analysis of huge amounts of public data.

When we identify information of considerable importance, we ask why these events occur, looking for additional data that can provide us with the appropriate answer.

Market analysis conducted with the Market X-Ray method enables our clients to study and make strategic and informed Business and marketing decisions, achieving excellent end results.

Want to better understand how we work and book a consultation? Contact us now and we will help you draft and achieve your goals.