Category Archives: Uncategorized

Market trends: 5 types of tools to study them

Let’s start with some questions that every entrepreneur, manager or freelancer should always ask themselves: [Leggi tutto]

Business and Marketing Trend 2022: what the data tell us

As the famous futurologist Welsh said, to predict the future you don’t need a crystal [Leggi tutto]

Market Intelligence tools: 8 types of software to discover data

You could have the best screwdriver in the world, but if you use it to [Leggi tutto]

Perceived value: 5 Data Driven ways to increase the value of your offering

I’ll tell you what happened to me a few days ago. I was about to [Leggi tutto]

Captivating headlines: 4 steps to write effective headlines using data

How many times have you flipped through a newspaper and read a headline that intrigued [Leggi tutto]

Data Driven Business Model: building business models from data (+ 3 examples at the end!)

Everyone now knows the truth about the start-up world: 9 out of 10 fail in [Leggi tutto]

4 Privacy news: what changes for market research with online Big Data

Consumers want control over their data back. Here are some statistics to prove it: 60 [Leggi tutto]

Media Company Data Driven: creating content through Market Intelligence

Every company must become a “Media Company!” This phrase has been repeated so often in [Leggi tutto]

Customer Centric: putting the customer at the center through Market Intelligence

The customer is always right! But is this really the case? When we talk about [Leggi tutto]

Green Marketing: overcome the entrepreneur’s dilemma with Market Intelligence

Watchword: Sustainability! How many times do we hear it mentioned by so many people? In [Leggi tutto]

How to increase business turnover by 33% by leveraging data?

How difficult is it to increase one’s turnover by 33%? If you consider this a [Leggi tutto]

How to use Google Trends: practical guide + bonus

We are often asked what is the basic tool for doing online market research. Our [Leggi tutto]

Market & Sales Intelligence: don’t use technicalities!

Psychologist and philosopher and communication expert Paul Watzlawick said,“You can’t not communicate!” We all, after [Leggi tutto]

Target audience analysis: what it is and why it is central if you intend to acquire new customers

To win new customers, it is very important to understand the people who may be [Leggi tutto]