You know that period in life when children, usually between the ages of 3 and 5, are curious about and discover whatever comes their way?<\/p>\n\n\n\n
Here, surely you know that at this very stage of their growth, the question they most often ask is,“Why<\/strong>,” followed by “What is it?”<\/strong><\/p>\n\n\n\n The reason is simple: whatever surrounds them is new, and every day they make a thousand discoveries. <\/p>\n\n\n\n Here, the same thing happens to us at Central Marketing Intelligence when we talk about our business with other entrepreneurs, managers or potential clients.<\/p>\n\n\n\n No, we are not saying that they are children! We are saying that the question we are asked most often is, precisely, “What is it?” In particular, we are asked , “What is Market Intelligence?<\/a>“<\/strong> And then, “What exactly do the terms you use mean, such as KPI, CR and so on?
For this reason, we decided to provide clarity by explaining “bread and salami” marketing intelligence terms that we use most often. Read to the bottom of this article to find out about them-or watch our video!<\/p>\n\n\n\n