These days, being online is a prerequisite for any company aiming to carve out a major space for itself and gain a growing customer<\/strong> base. However, having a presence on the Internet in no way guarantees a benefit in terms of conversion to sales and revenue if there is a lack of awareness of the importance of big data.<\/p>\n\n\n\n In this article we will define some very important steps necessary to direct customers to your service or product by making use of all the data found online with market research<\/a> and market analysis<\/a>. Thanks to these steps, the search for new customers<\/strong> will not be left to chance but supported by a stable foundation and conscious, reasoned actions.<\/p>\n\n\n\n