{"id":17765,"date":"2023-09-23T11:15:29","date_gmt":"2023-09-23T09:15:29","guid":{"rendered":"https:\/\/www.centralmarketingintelligence.it\/business-turnover-classes-how-to-use-them-to-target-the-right-customers\/"},"modified":"2023-09-23T11:15:42","modified_gmt":"2023-09-23T09:15:42","slug":"business-turnover-classes-how-to-use-them-to-target-the-right-customers","status":"publish","type":"post","link":"https:\/\/www.centralmarketingintelligence.it\/en\/business-turnover-classes-how-to-use-them-to-target-the-right-customers\/","title":{"rendered":"Business turnover classes: how to use them to target the right customers"},"content":{"rendered":"\n

Industry turnover? Here’s how to study it and use it to target the right B2B customers<\/h2>\n\n\n\n

If you operate in B2B and want to acquire new customers, you have certainly thought about figuring out which companies are in the highest revenue classes<\/strong>.<\/p>\n\n\n\n

Indeed, if you want to target the most attractive and longest-lasting clientele, turnover is one of the aspects you absolutely must take into account.<\/p>\n\n\n\n

Yet he is not the only one!<\/p>\n\n\n\n

In fact, there are other aspects to consider when it comes to acquiring the best client companies and that contribute, along with turnover, to defining the right target for your business.<\/p>\n\n\n\n

In the next few lines we are going to touch on exactly these topics<\/strong>.<\/p>\n\n\n\n

We will first explain how to obtain data on the turnover of companies active in the sectors you are interested in (spoiler: dedicated market analysis<\/a> ), and then what other information you should consider in order to target the right clientele right away.<\/p>\n\n\n\n

Let’s start now!<\/p>\n\n\n\n

B2B strategy: choosing target customers based on companies’ revenue classes<\/h3>\n\n\n\n
\"trends<\/figure><\/div>\n\n\n\n

Having a B2B business, you will already have an idea regarding the revenue classes of customers that are most attractive to your industry (if you don’t have it, don’t worry-we’ve got it covered!).<\/p>\n\n\n\n

But how to identify the enterprises that fall into those certain brackets?<\/p>\n\n\n\n

Doing so will seem impossible to you: it’s not like you can Google all the companies in a specific category, investigate the turnover, and then do the sums by averaging.<\/p>\n\n\n\n

In fact, manually would be really impossible.<\/p>\n\n\n\n

But fortunately, market research<\/a> software rushes to your aid!<\/strong><\/p>\n\n\n\n

We at Central Marketing Intelligence<\/a> can query them in an extremely specific way to obtain a large amount of data, process it, and present it to you in a crystal-clear report that needs no interpretation.<\/p>\n\n\n\n

Your B2B market report<\/a> will be interactive:<\/strong> to get the list of companies that are in a certain revenue class you will simply have to select the bracket you are interested in…et voila, here are the names.<\/p>\n\n\n\n

Try it right now: click here<\/a> to interact with our example report, go to the Turnover Class <\/em>section, and click on the slice of the graph you want to examine.<\/p>\n\n\n\n

\"Vuoi<\/a><\/figure>\n\n\n\n

Automatically, all graphs and tables will show you only<\/strong> the data for companies in that specific range!<\/p>\n\n\n\n

But we renew our advice: when choosing companies to focus on, don’t rely only on turnover classes; evaluate other coefficients as well.<\/p>\n\n\n\n

Read also: <\/strong>\n B2B target customers: the starting point for your business strategy!<\/a>\n<\/em><\/p><\/blockquote>\n\n\n\n

Turnover classes and beyond: here’s what to consider when choosing customers to target in your B2B strategies<\/h3>\n\n\n\n
\"businesswoman<\/figure><\/div>\n\n\n\n

Here you are, holding your report of B2B companies<\/a> that could become your customers. But you have to skim them, identify those on which to focus your business strategies.<\/p>\n\n\n\n

You have selected the revenue classes you are interested in, and now all the charts are in line with your preference.<\/p>\n\n\n\n

Yet that’s not enough-you have other assessments to make, especially since your goal is to build a lasting customer base, right?<\/p>\n\n\n\n

Then examine two other values: the trend in turnover<\/strong> and the trend in net income<\/strong> (which, not surprisingly, we show you in two graphs placed side by side, just below the diagram devoted to classes).<\/p>\n\n\n\n

Ask yourself these questions:<\/p>\n\n\n\n