{"id":17744,"date":"2023-09-23T11:15:28","date_gmt":"2023-09-23T09:15:28","guid":{"rendered":"https:\/\/www.centralmarketingintelligence.it\/target-b2b-customers-the-starting-point-for-your-business-strategy\/"},"modified":"2023-09-23T11:15:43","modified_gmt":"2023-09-23T09:15:43","slug":"target-b2b-customers-the-starting-point-for-your-business-strategy","status":"publish","type":"post","link":"https:\/\/www.centralmarketingintelligence.it\/en\/target-b2b-customers-the-starting-point-for-your-business-strategy\/","title":{"rendered":"Target B2B customers: the starting point for your business strategy!"},"content":{"rendered":"\n

How to identify your target B2B customers to devise winning marketing strategies<\/h2>\n\n\n\n

If yours is a B2B business, you have a big advantage over B2C businesses: you can have an accurate list, complete with names, of your potential customers. This advantage allows you to study your target B2B customers <\/strong>to the fullest, without making mistakes, and know every detail about them.<\/p>\n\n\n\n

It will then be very easy to understand how and where to communicate with them, what they need, what to do to attract them, and why they choose your competitors.<\/p>\n\n\n\n

As a direct result of this knowledge, you will be able to adopt business strategies with enormous probability of success.<\/p>\n\n\n\n

However, the baseline is crucial in this regard: it is necessary to know which customers are the most desirable and then initiate further market research<\/a>.<\/p>\n\n\n\n

Yes, we talk about “additional” because to determine target customers you certainly cannot rely on chance<\/strong>.<\/p>\n\n\n\n

You need to have data in hand, market analysis<\/a> capable of giving you the information you need: ATECO codes (not a single code, then we’ll tell you why), geographic area, products and services offered, trends in turnover and profit, and more.<\/p>\n\n\n\n

Only with this information can you intercept the really right customers for your business, those “on target”!<\/p>\n\n\n\n

Not just ATECO: here are what factors you need to consider to choose the most beneficial clients<\/h3>\n\n\n\n
\"factors<\/figure><\/div>\n\n\n\n

Whether you are starting your B2B business now or already have one, targeting the right audience helps you grow exponentially in your target market, acquire new (and good) customers quickly, and maximize the ROI of your marketing strategies.<\/p>\n\n\n\n

What you need is market research based on online data,<\/strong> either from your own customer base or from your competitors’ customer base (if you do not yet have one) so that you can identify companies with similar characteristics.<\/p>\n\n\n\n

Before the emergence of powerful market analysis<\/a> software, the only way to identify target B2B customers to target was to obtain a list of companies for a given ATECO code.<\/p>\n\n\n\n

If we still rely only on the ATECO code, we do not take into consideration the fact that companies carry out different activities, which do not always coincide with the code.<\/p>\n\n\n\n

There is a risk of excluding some interesting companies that, however, have a different code than the one being considered… or of wasting time skimming the list<\/strong> because it is full of uninteresting companies.<\/p>\n\n\n\n

So back to the birth of our market research<\/a> software friends. Here is what information we can identify in addition to the ATECO code if we want to identify potential customers:<\/p>\n\n\n\n